Held at McDonald's Hamburger University, the In-Store Marketing Summit is billed as the premier educational and networking conference for brand marketers, retailers, agencies and producers. This year's theme is "Engaging Shoppers in the Evolving Retail Environment," and topics range from digital signage to packaging to sustainability.

Zwicker is Vice President, Business Development of St. Joseph Content, Alchemy's parent company. He will deliver "Dynamic Content and Digital Signage Solutions for the Advanced Marketer" from 2:45 p.m. to 3:45 p.m. on Thursday, April 17, 2008.

Key takeaways will include:

- advanced understanding of how to develop dynamic content for digital networks

- an exciting glimpse into the future of digital networks and dynamic content

- knowledge of how implementing new dynamic content and advanced digital networks can be cost-effective and assist in driving revenue

"Dynamic digital signage has grown explosively in the past several years and is forecasted to reach over one million displays by 2009," explains Zwicker. "Industry attention must now shift to the quality and impact of content presented, and how to do so in a brand-consistent and cost-effective manner," he adds.

Zwicker will also walk the audience through three case studies that examine the ways in which successful in-store dynamic displays contribute to manufacturers' and retailers' marketing objectives.

This presentation will be valuable to marketers, brand managers, advertisers, ad agencies, media planners and organizations operating, supplying or investing in dynamic digital signage networks. Advertisers will benefit from the unique strengths of multiple display and engagement media and marketing channels, while minimizing the costs of content.

To register for the In-Store Marketing Summit, visit www.instoresummit.com.

About St. Joseph Content / Alchemy

St. Joseph Content is a provider of integrated disciplines that include strategy, content production, creative design, photography, retail innovations, branded environments and way-finding. St. Joseph Content / Alchemy specializes in content creation services and content-related consulting for dynamic digital signage. Its strength is in adapting and re-purposing content elements such as video, graphics, text, photography, animation and audio to produce content suited to the unique capabilities of dynamic signage. Services provide a high Return on Objectives (ROO) for marketers, advertisers, network operators and location providers. St. Joseph Content is a division of St. Joseph Communications, Canada's largest privately owned communications company, with four business platforms in Content, Print, Documents and Media. For more information, visit www.stjoseph.com.

About In-Store Marketing Summit

Based outside of Chicago, the In-Store Marketing Institute serves brand marketers, retailers, agencies and manufacturer's worldwide with information and educational events focused on improving retail marketing strategy. The In-Store Marketing Institute runs a number of events, including the In-Store Marketing Expo, the In-Store Marketing Summit, Institute I-Seminars and StratConn Meetings. It also publishes the P-O-P times, P-O-P Design, P-O-P Buyers Guide, and The In-Store Marketer E-Newsletter. For more information, visit www.instoresummit.com.