SAN FRANCISCO, CA -- (MARKET WIRE) -- 06/05/08 -- PurePlay, the largest U.S.-compliantplay-for-cash online poker destination, today announced it is loggingnearly 3 million visits a month, extending its position as the mosttraffickedU.S.-based play-for-cash online poker site. Beyond its industry-leadingtraffic volume, PurePlay also continues to outpace its competitors byawarding over $150,000 every month, for a total outlay of over $3.5 millionto date."We are the undisputed leader of legal online poker -- thanks to the rapidadoption of our innovative no-risk approach to poker and because we pay outfar more cash than any other U.S.-based poker site. The millions ofplayers coming to our site every month validate this," said PurePlay CEOJason Kellerman. "It's clear why PurePlay is the #1 destination: playerscan win serious cash without risking any of their own money."
Kellerman added that PurePlay's popularity has grown with its recentlylaunched monthly World Series of Poker*-qualifying tournaments, in whichplayers have a risk-free opportunity to win a seat at the upcoming MainEvent in Las Vegas. "No other U.S.-compliant play-for-cash poker site willbe sending more contenders to the 2008 World Series of Poker* Main Eventthan we are," he said.
PurePlay now over 50 times larger than nearest competitor
Recent web traffic metrics gathered by Quantcast, an independent Internettraffic ratings service, confirm PurePlay's industry leadership. Accordingto Quantcast, unique visitors to PurePlay in April were 1.2 million, withits next nearest competitor logging under 25,000 unique visitors.Quantcast further indicates the PurePlay site registered a total of2,739,905 total visits in April, dramatically outpacing its nearestcompetitor.
"These independently generated metrics corroborate what we already knowfrom our internal tracking -- that well over 1 million individual playersflock to our site every month, a figure that none of our competitors evencomes close to," Kellerman concluded.
About PurePlay
San Francisco-based PurePlay is the first and largest legal play-for-cashonline poker destination. Through a patented business model, PurePlayenables players to compete for cash without ever putting their own money atrisk. The company was founded in November 2004 by Silicon Valleyentrepreneurs with venture capital financial backing. The poker site,which launched in November 2005, has awarded over $3.5 million and today isthe largest legal online cash poker destination with over 1,000,000players.
*World Series of Poker and WSOP are trademarks of Harrah's License Company,LLC ("Harrah's"). Harrah's does not sponsor or endorse, and is notassociated or affiliated with PurePlay.com or its products, services,promotions or tournaments.
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