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Consumer

Honda Pilot Ad Campaign on NBC, Last Comic Driving, Features 'Rockstars of Comedy'(TM) Producer and Host Stevie D.
By MARKET WIRE
Jul 12, 2008 - 11:36:01 PM

HOLLYWOOD, CA -- (MARKET WIRE) -- 07/12/08 -- Rockstars of Comedy(TM), LLCannounced today that Stevie D. -- a regular at the Laugh Factory andproducer/host of the comedyconcert film "Rockstars of Comedy" featuring Adrianne Curry and six ofAmerica's most raucous stand-up headliners -- is this week's featured comicfor Honda's Last ComicDriving ad campaign that airs during NBC's "Last Comic Standing."

Stevie D. is one of 10stand-up comics selected from a national pool of generally invite-onlyauditions to effectively compete for viewer votes to earn the distinctionof Last Comic Driving as part of Honda's ad campaign for its Pilot SUV.

The ads take viewers inside the SUV as each week's featured comic deliversa 30-second routine to a car full of comics as the host drives. Viewers areasked to visit NBC's Website to watch the commercial, rate the featuredcomic and enter for a chance to win a new Honda Pilot -- a process they canrepeat once a day. Online voting for Stevie D. ends just before 9 p.m. ETon Thursday, July 17.

The winner of the Last Comic Driving contest will be featured on the seasonfinale of "Last Comic Standing." To watch Stevie D.'s commercial and vote,visit http://www.nbc.com/Last_Comic_Standing/hondasweeps/.

Stevie D. used his budding rock-star days growing up in Owensboro, Ky. asmaterial for the commercial that aired on Thursday, July 10.

"I had my hair flip down, so I'm feeling pretty good about the wholething," said Stevie D., who's appeared on E! and SPIKE TV. "It's all inAmerica's hands now."

Stevie D. is also in production on The Stevie D. Show, which givesviewers behind-the-scenes access to concerts and red-carpet eventsthroughout L.A. and features live celebrity interviews.

"We basically kick it with some of the biggest stars out there and getreal, off-the-cuff interviews," Stevie D. said. "We're not chasing anyonedown and nothing's scripted."

To view clips of The Stevie D. Show, visit http://www.steviedrocks.com/. Towatch Stevie D.'s commercial after July 17, click on this condensed MySpacevideo link: http://tinyurl.com/5ukmy4.

To view more clips of Stevie D., visit http://www.myspace.com/steviedrocks.

About Rockstars of Comedy, LLC

Rockstars of Comedy(TM), LLC, founded by comedian/producer Stevie D., isthe entertainment company behind the Rockstars of Comedy (ROC) brand. Thecompany has completed production of its flagship "Rockstars of Comedy"concert film, and its ROC-branded apparel and hats can be seen throughoutHollywood. The ROC film includes 12-to-15 minute sets by Stevie D. andAmerica's most raucous comedic stars from late-night TV, film and cable: Bryan Callen ("Late Night with DavidLetterman," "Old School," "Entourage"); Steve Bryne ("Jimmy Kimmel Live,"winner of MySpace's "Stand up sit down" contest); Sam Tripoli ("The Late Late Show withCraig Kilborn"); Dan Levy ("TheLate Late Show with Craig Kilborn") and Brett Ernst (Vince Vaughn's WildWest Comedy Tour). http://www.rockstarsofcomedy.com/.

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