"We have created a dynamic online video experience with the intimacy of alive concert and the one-to-one engagement that only the Web can provide,"said Kim Noltemy, Director of Sales, Marketing and Communication, BSO."Now, Pops and Tanglewood enthusiasts, as well as those who have neverexperienced a live event, can access award-winning performances,behind-the-scenes footage, conductor lessons and other valuable contentwithin the video experience from the comfort and convenience of their ownhome. With PermissionTV, we've built on our initial success by quicklycreating a highly engaging Tanglewood experience and expanding our onlinevideo initiative."

The BSO, which already features the nation's most highly traffickedorchestra website, partnered with PermissionTV in 2007 to create anddeliver the first-ever online video experience featuring an orchestra.After the success of BostonPops.TV,the orchestra has now expanded its online video initiative to reachTanglewood fans. PermissionTV enables clients like the BSO to quicklycreate customized, interactive experiences that can scale to meet evolvingmarketing goals. To see more about the goals, challenges and results ofBSO's online video initiative, visit:http://permissiontv.com/testimonials/bso.php.

"It's no longer about posting video to the Web and hoping to createinterest and traffic," said Bob Lentz, President and CEO, PermissionTV."Cultural pioneers like the BSO understand the value of dynamic onlinevideo experiences and are pushing the medium beyond the passive, linearuser experiences of Video 1.0. With PermissionTV's Video 2.0 platform, theBSO can now convert casual viewers into engaged participants, reach alarger audience and generate more traffic, interest and revenue on both thePops and Tanglewood sites."

Tanglewood's 2008 Festival of Contemporary Music showcased Carter's musicas played by artists including Brent Besner, Virgil Blackwell, JohnHarbison, Jo Ellen Miller and Lucy Shelton. This content will be availableat TanglewoodWebTV.org untilCarter's birthday, December 11th. For more information on the summer lineupvisit: www.TanglewoodWebTV.org.

About PermissionTV

PermissionTV provides a flexible online video platform for brand marketersand advertisers, media companies and publishers, as well as their agencies,content producers and technology providers. This platform helpsorganizations leverage the power of online video to achieve their marketingobjectives through the creation and management of customizableexperiences. PermissionTV's online video tools help customers such as BobVila, Boston Symphony Orchestra, FHM Magazine, Harvard Business Publishingand Intercontinental Hotels capture new audiences, enhance relationships,maximize customer value and generate revenue. For more information, pleasevisit www.permissiontv.com.