"We're proud of our status as the first imported beer to re-enter the U.S.after Prohibition, and of the social and economic contributions HeinekenUSA has made in the U.S. since 1933," said Don Blaustein, President andCEO, Heineken USA. "We're thrilled to celebrate the 75th anniversary withspecial promotions and events across the country, which provides us aunique opportunity to thank our loyal consumers and customers for theirsupport of the Heineken Brand."

Heineken was first exported to the U.S. in 1880, but shipments were haltedby Prohibition in 1920. Following its repeal in 1933, Heineken seized thisopportunity to gain strength and became the first non-American beer tore-enter the market. Heineken quickly gained notoriety at the 1939 WorldExhibition in New York City and grew exponentially in the following yearsas Americans discovered the premium, full-flavored Dutch import. To thisday, Heineken continues to be the #1 imported European beer in the U.S.ever since being the first to return to our shores in 1933.

Party Like It's 1933

To celebrate the 75th anniversary, numerous on-premise locations throughoutthe country will roll back prices and host parties as a gesture of thanksto Heineken drinkers. Following is a selection of celebratory promotions:

--  In Pittsburgh, Towne Tavern is hosting a massive throwback costume    party to celebrate the repeal of Prohibition complete with 1930's décor and    period dress for staff.  On April 11, Towne Tavern will have Heineken    bottles available for $3.00.--  In Albany and Rochester, N.Y., more than 40 on-premise accounts will    participate with several Albany bars dropping prices to a historic $2.75    rate for the duration of the anniversary celebration on April 11.  Many on-    premise locations in Upstate N.Y. will reduce pricing even further to $1.75    for happy hour on that day.--  Chicago's famous Harry Caray's Tavern offered an unprecedented price    reduction for Heineken and Heineken Premium Light to 75 cents on April 9.    

A Commitment to Responsibility

As a company, Heineken USA and its employees across the country are firmlycommitted to promoting responsible consumption of beverage alcohol. Amongother distinctions, Heineken was the first alcoholic beverage marketer toput a responsibility message on all bottles and cans sold throughout theworld, as well as in all of its television, radio and print advertising inthe U.S. The innovative, responsible consumption programs developed byHeineken USA are captured on www.enjoyheinekenresponsibly.com.

About Heineken USA

Heineken USA Inc., the nation's premier beer importer, is a subsidiary ofHeineken International BV, which is the world's most international brewer.Brands imported into the U.S. include: Heineken Lager, the world's mostinternational beer brand; Heineken Premium Light; Amstel Light, a leadingimported light beer brand; and Buckler non-alcoholic brew. Heineken USA isalso the exclusive USA importer for the Tecate, Tecate Light, Dos Equis,Sol, Carta Blanca and Bohemia brands from FEMSA Cerveza of Mexico. Pleasevisit www.HeinekenUSA.com.