From Empirerelations.com

Energy, Environment & Natural Resources

Will Trade Shows Go 'Green'? Event Marketing Institute Findings Say They Can ... and Should
By MARKET WIRE
Aug 18, 2008 - 9:36:02 AM

NORWALK, CT -- (Marketwire) -- 08/18/08 -- The Event Marketing Institute (EMI), aprofessional resource dedicated to the advancement of using live events andtrade shows as a strategic marketing initiative, has announced the resultsof a new study for the trade-show industry, outlining best practices formarketers to make their shows more "green."

"The focus on sustainable event practices is already having an enormousimpact on the event industry," says Michael Westcott, Managing Director ofthe Event Marketing Institute. "Not only will marketers have to getcreative in producing more environmentally friendly events, but they'llalso have to clearly communicate those green efforts to their targetaudiences."

"Ready or not, the movement toward green event marketing is here to stay,"EMI notes in the report. While some companies have already made majorinroads in this area, these new findings reveal that the investment ingreen event marketing could double over the next 18 months. But of thosewho claim to have already activated green initiatives, the EMI study alsouncovers a significant gap between their participation and their level ofcommitment. In this groundbreaking report, EMI discovered:

--  43% of companies surveyed say they have already incorporated green    initiatives into their marketing mix;--  64% of respondents believe their customers won't be willing to pay    more than a 2% premium for green products and services;--  37% of respondents say their companies are incorporating sustainable    practices into their event marketing "whenever possible."    

The full report is available for free to EMI members, $495 fornon-members. For more information, contact EMI Member Services ManagerJeff Provost at jprovost@eventmarketinginstitute.org

EMI's member information hub is a content-rich Website(www.eventmarketing.com) where members can access hundreds of articles,case studies, research reports, white papers, Webinars, podcasts,discussion forums, market reports, company profiles, publications and otherexclusive information products and services created by EMI's staff.

About Red 7 Media

Red 7 Media in Norwalk, CT is a business information company serving themarketing and media industries with market-leading brands including EventMarketer, Event Design, Agenda, FOLIO, and Circulation Managementmagazines. The company also produces business conferences and custommarketing programs for its clients.