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Precision Fitness Launches Nationwide Franchise

Jan 15, 2008 - 8:36:01 AM

News Source MARKET WIRE

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ANAHEIM, CA -- (MARKET WIRE) -- 01/15/08 -- Precision Fitness (www.pfitness.net), a fitnessbusiness model focused on affordable personal training, is today launchingavailability of its nationwide franchise. Precision Fitness combines weighttraining, cardiovascular exercise and nutrition into individualizedprograms like many private fitness environments, but differs significantlyby offering private fitness training for as low as $18 per session, thelowest per-session cost in California. Thriving as a fitness businessconcept with continued growth over the last 12 years, Precision Fitness isnow a franchised system offering exceptional value, operations training andsupport, established business systems, and franchise financing options.

Developed and proven by fitness entrepreneur Mike Salerno, PrecisionFitness' franchised system addresses the exclusivity factors that haveinherently limited personal training both as a business and as a gym optionfor the masses.

"Personal trainers typically operate as a single resource and work withonly the wealthy few who can afford private fitness training. Beyond that,the average gym user would never think that personal training was anattainable option. Precision Fitness solves both of those issues -- it's anew wave in fitness that brings personal attention to gym users and apowerful business opportunity to the fitness market," said Mike Salerno,founder, Precision Fitness. "Our gyms are able to train more people forless money and still be very profitable. It's all a result of our commonsense fitness principles grounded in our proven and established businesssystems."

Designed for those generally interested in the fitness business or forexperienced personal trainers seeking a significantly brighter professionaloutlook, Precision Fitness' proven system of operation provides the supportand structure required for franchisers to build their own fitnessenterprise. Precision Fitness' business formula takes into account thevarying levels of fitness expertise that franchisers bring to the table andencourages franchisers to build systems, knowledge and fitness expertise bytaking advantage of as much or as little of the training and certificationoffered as part of the Precision Fitness franchise agreement.

"So many of my clients are coming to Precision Fitness from the mass marketgyms -- genuinely surprised and pleased at discovering a fitness optionthey didn't realize was available to them," said Buddy York, Redondo Beachfranchise owner, Precision Fitness. "We combine the personal attention of aprivate gym with the low-cost structure of a public or club facility -- nointimidation, no nightclub atmosphere. Our clients are average people whojust want a better way to get fit."

Precision Fitness also offers franchise financing, and franchisees are notrequired to provide large sums of cash or even have home ownership to getstarted. Although costs vary slightly by location, the franchise fee is$25,000 and gyms can be up and running with total costs in the $60,000 to$70,000 range, including up to $5,000 in grand opening advertising andmarketing expenses.

For more franchise details including costs or to request a franchisepackage, visit Precision Fitness' franchise pages athttp://www.pfitness.net/PF_Franchise_Opportunities.html.

About Precision Fitness

Based on proven systems and business operations, Precision Fitnesseliminates the high costs traditionally associated with personal trainingand offers the structure and experience of an established fitnessenterprise. Developed by fitness entrepreneur Mike Salerno and taking thelead as the new wave in fitness options, Precision Fitness createsindividualized programs that combine the science of good health withpersonal attention and affordability. Gym users can achieve a new level offitness based on the one-on-one attention of a private gym, and gym ownerscan achieve greater professional success and satisfaction in their ownfitness business goals.

Gyms are currently open in Anaheim Hills, Redondo Beach, Riverside and soonin Cerritos and Sacramento. Call (714) 906-7178 or visit www.pfitness.netfor more information.

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Editorial Contact:
Sylvia Chansler or Jackie Zerbst
MPowered Public Relations
714.998.3448
Email Contact

Franchise Contact:
Mike Salerno
Precision Fitness
714.906.7178
Email Contact



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