Viewvideo of consumer personal auto portal

Property and casualty insurance companies need to automate criticalbusiness processes, including policy administration, underwriting andbilling, to achieve and maintain a distinct competitive advantage.Implementing self-service capabilities, including developments likeSurePower Innovation's new DTC portal, is a primary way that insurancecompanies can take advantage of technology to build a better rapport withcustomers and ultimately a better bottom line as well.

ISCS's DTC Portal Enables Insurance Carriers and MGAs to:

--  Quickly roll out web applications for DTC insurance quoting and    purchasing--  Fully automate online quoting, online sales, consumer self-service--  Utilize analytics, such as Google, server-side, and/or other stat    packages, and including testing variations with A-B and multivariate    analysis to optimize sales success--  Build very specific portals for individual market segments, such as    affinity groups--  Vary subsequent questions asked based on answers a particular consumer    gives--  Include Web Services, such as geo-coding, that enable consumers to    select a local agent--  Lower costs and increase customer satisfaction by providing online,    printable documents, including declaration pages, policies, and insurance    cards--  Optionally, provide online help during the quote process using live    chat technology--  Build loyalty and relationships by easily applying the carrier's    corporate branding and matching its website "look and feel"    

ISCS's customer-centric development process includes testing with actualtarget customers in their home settings and with focus groups.This real-world testing method optimizes the logical default choices,number of defaults for the form fields, question order and grouping, andensures consumer understanding of form label language. Further, testing hasshown the importance of including features such as "Carry Forward" ofinformation, the ability to "Backtrack" and make corrections, "SaveProgress" and "Save Quote" features to return to a partial application(e.g. to return to purchase the policy after consulting with a spouse).

Additionally, ISCS clients benefit from pre-integrated insuranceautomation. While the standards-based DTC offering easily integrates withthird-party systems, it complements ISCS's automation of commercial packagepolicies, business owners' policies (BOP), commercial auto, personal auto,homeowners and umbrella. ISCS's SurePower Innovation providesadministration and IT efficiencies, easy cross-company reporting, andenforcement of consistent company requirements -- across all lines andproducts.

Download "TheSurePower Innovation Technology Advantage" whitepaper for furtherinformation.

Supporting Quotes:

Andy Scurto, president of ISCS, said, "We also looked at what Geico,Progressive and others in the industry were doing and tested whether'razzle-dazzle' programming helped or hurt the consumer experience. Attimes, less was more effective."

Myron Meier, vice president of product development for ISCS, said, "Withoutcompromising security, we used modern user-friendly Web 2.0 techniques forthis product, writing it in Adobe Flex coupled with cloud computingservices for address verification, VIN look-up, mapping and best agentselection. This structure is inherently ready for future Web services thatthe tech industry will develop. Optionally, the ability to deploy theproduct using cloud computing capacity provides almost instant scalabilityto cost-effectively match variable customer traffic without adding moreinternal IT infrastructure that will sit idle much of the time."

About ISCS

San Jose, Calif.-based ISCS offers SurePower Innovation®, an SOA,Web-based enterprise insurance automation system that includes personal,commercial, and specialty lines with functionality that includesunderwriting, policy management, claims management, reinsurance, customerbilling/remittance processing and financial reporting, all with integrateddocument management. The system also includes a rules-based data warehouseand document imaging client tool for bulk indexing and LDAP-standardssecurity. For more information contact Phil Kiekhaefer, director ofmarketing and usability for ISCS, at 1-888-901-ISCS,phil.kiekhaefer@iscs.com or visit www.iscs.com.

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