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Non-Public Companies : Industrials


MarketLive(R) Apparel Merchants Outperform Industry Averages on Key Business Metrics

Apr 7, 2008 - 3:36:01 PM

News Source MARKET WIRE

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FOSTER CITY, CA -- (MARKET WIRE) -- 04/07/08 -- MarketLive, Inc., the leading globaleCommerce software and service provider for retailers, today announced itsapparel customers outperformed market averages on key business metrics. Themerchants' performance was measured using Omniture® analytics data acrossstandard MarketLive Performance Index(TM) factors. Many apparel merchants,including new customer Vanity, a leading multi-channel merchant of fashionapparel and accessories for young women, continue to select MarketLive toachieve this level of business performance. With the MarketLive eCommerceSuite, apparel dealers across the MarketLive family achieved:

--  24% more revenue per visit*--  59% better conversion rates*--  30% more traffic from search engines*    

These performance statistics represent the actual business performance of25% of the entire MarketLive base of customers, and 72% of MarketLiveapparel dealers whose performance is tracked as part of the quarterlyMarketLive Performance Index.

"The MarketLive Performance Index is an important indicator of trends ineCommerce," said Judith Roberts, President of eStrategyfirst, an eCommercestrategy consultancy. "Apparel is one of the largest industry segments ineCommerce. It's clear that the merchants are using solid strategies andtactics and are achieving real business results. Tracking is key tofine-tuning and optimizing for performance for all retailers."

"We are proud to have many leading apparel merchants as part of ourmerchant family and we are thrilled with their overall business performanceand growth," said Terry Austin, President and CEO of MarketLive. "In anindustry that often measures itself in single digits, these figures showMarketLive understands the online apparel business and offers the righttechnology and services to help apparel dealers achieve their businessgoals."

The MarketLive eCommerce Suite provides out-of-the-box features andfunctionality designed to help apparel merchants grow. Informed byMarketLive Intelligent Selling® best practices, the MarketLive eCommerceSuite includes: robust online storefront features, powerful merchantself-service functionality, and sophisticated marketing and merchandisingcapabilities. The MarketLive eCommerce Suite is easily upgradeable,allowing merchants to keep their site up-to-date with the latest onlineretailing best practices and technologies. In addition, MarketLive offersseveral unique features that are specifically designed for apparel dealers.These include:

--  Collection Selling -- Merchants can showcase product collections,    outfits, and related items within the selection process, increasing    transaction size.--  Imaging and Rich Media -- Built-in zoom and zoom targeting features,    combined with sophisticated imaging, provide alternative images to assist    customers in the selection process, improving sales.--  Color Swatching -- Allows shoppers to experience color-rich images to    clarify product options.--  Browse and Sorting -- Merchants can display products by "what's new"    and "best sellers" to showcase items to shoppers.--  Robust Display Templating -- Apparel retailers can easily craft and    implement messages to improve merchandising results.--  Robust Product Substitution -- MarketLive suggestive selling    technology promotes alternative products when items are unavailable.--  QuickView -- On product directory pages, merchants can provide timely    information to ease the browsing process.    

Jodi Tollefson, Marketing Director at Vanity commented, "Shoppers visitwww.Vanityshops.com to find unique high-fashion apparel and accessories.Our online storefront has to be fresh, be appealing to our young,tech-savvy shoppers, and it must effectively showcase our large and diverseinventory. We've recently selected MarketLive because we can quicklydesign, build, and launch a winning site, and do so cost-effectively. Withthe twelve-week FastTrack launch plan, we can be generating revenue quicklyand have our new site fully operational in time to capitalize on our twopeak sales seasons, back-to-school and holiday 2008."

The MarketLive family of apparel dealers includes multi-channel brick andmortar retailers, catalogers, and brand manufacturers. Many apparelmerchants are taking advantage of MarketLive FastTrack 2008, a programdesigned for mid-sized, multi-channel retailers that combines essentialsoftware, services, and proven methodologies in a single package. WithFastTrack, retailers can build and launch an eCommerce site that willincrease revenues, extend their brand, and tap into new markets in aslittle as twelve weeks. Through FastTrack, merchants can take advantage ofspecial pricing for a limited time only.

Apparel dealers who wish to learn more are invited to join MarketLive in aWeb seminar which will explore how MarketLive can help apparel dealersachieve optimal growth. Webinar sessions are scheduled April 10, April 24,and May 1, 2008. Register at www.marketlive.com/gofasttrack.

About MarketLive

Since 1995, MarketLive, Inc. (www.marketlive.com) has providedenterprise-class eCommerce retail technology and services that helpfast-growing companies successfully sell goods online. Designed to meet theunique requirements of catalogers, retailers, direct marketers, andmanufacturers, the extensible MarketLive® eCommerce Suite andMarketLive's best practices-based Intelligent Selling® methodology enablemerchants to enhance their customers' experience online while dramaticallyimproving acquisition, conversion, and retention rates. The MarketLiveplatform is the most retail-targeted, fully featured, customizableeCommerce solution on the market today. MarketLive powers some of the mostsuccessful retail Web sites, including Boston Proper, Bon-Ton Stores,Stride Rite, and Trek.

* Performance numbers were determined by comparing MarketLive PerformanceIndex(TM) data (as reported by Omniture) to research from ForresterResearch and from previously published public-domain eCommerce performancedata. For more information, contact press@marketlive.com.

Contact:
Kelli Tejada
MarketLive, Inc.
415.271.9820
Email Contact



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