LOS ANGELES, CA -- (MARKET WIRE) -- 04/10/08 --
WHO: -- Steve Mazor, manager, Auto Club Automotive Research Center -- Jim MacMaster, chairman, Rubber Manufacturers Association -- Takao Oishi, Yokohama Tire Corporation, president and CEO -- Representative from California Highway PatrolWHAT: Press conference/media ride & drive: Tires are the most important safety component on a vehicle and are largely ignored. Approximately 60 percent of vehicles on the road have under-inflated tires, which can be unsafe and costly. One of the simplest but most often neglected actions that car owners can take to stay safe and help the planet is right under their nose (or fender)! During National Tire Safety Week, April 20-26, we want to show So-Cal car owners how having the right tire pressure can keep them and their passengers safe, as well as save gas and benefit the environment for greener living. Here's what you'll get: -- Startling statistics: Experts offering crash and survey statistics that show motorists are unaware of basic tire care for safe driving, fuel economy and environmental benefit of longer tire life. -- Driving course: Reporters will be able to drive a Ford Fusion with under-inflated tires to feel firsthand how vehicle handling is adversely affected by incorrect inflation. Reporters also will be able to drive another vehicle with proper inflation for comparison to complete video package. -- Tire tread depth cards: Reporters get one of 13,500 wallet-size tire tread depth cards to be distributed during campaign week at Auto Club offices, by AAA Roadside Assistance and through Yokohama Tire Corp. -- Free tire inspections: AAA Approved Auto Repair facilities will check tires and tire pressure free of charge during the campaign week. RMA and Auto Club are also distributing "Be Tire Smart" brochures in AAA offices.WHEN: 10 a.m. Tuesday, April 22, Earth DayWHERE: TOYOTA Speedway, 500 Speedway Dr., Irwindale, CA 91706; 626-358-1100
Contacts:
Auto Club(TM)
Elaine Beno/Jeff Spring
714-885-2333
Email Contact
Email Contact
Yokohama Tire Corp.
Bill Groak
310-224-4940
Email Contact