Advantage is partnering with Tourism Radio to offer a virtual "tour guide"radio service device that combines GPS technology with an informative andentertaining audio service to tell travelers about the surrounding area,road safety warnings and cautions and any points of interest as theyapproach them in their Advantage rental car. The device, which plugs intothe cigarette lighter and broadcasts through the vehicle's radio, will beavailable for $9.99 per day to be used in rental cars at Advantage's Maui car rental and Honolulu car rental locations.

"We all know that locals have great stories, anecdotes and personal historyabout the areas that they grew up in. Most tourists want this kind ofinformation about their destination as they travel. This is the reason whyTourism Radio has been a successful information tool for tourists over thepast three years," said Mark Allewell, Chief Operating Officer of TourismRadio International.

Three types of information are broadcast on Tourism Radio. The first is"Greater Area" audio covering information specific to the area that thevehicle is traveling through. Hourly radio shows make up the second levelof information aired and the shows cover a wide range of subjects fromlocal cooking to local music. And lastly the "Intelipoint" informationalerts the listener to the area's landmarks and highlights as the vehicleapproaches or passes them.

"Tourism Radio uses patented technology in their system to track thelocation of the user and play location-based information and points ofinterest," said Allewell. "The strength of the product, however, is in theaudio content. Our DJs are locals and whether in the United States, NewZealand, South Africa or Spain, the formula is the same."

Mary Jane Wells, Executive Vice President of Advantage, said, "We areexcited to work with Tourism Radio in the United States as an exclusiveprovider of this product. As a company, we are always looking for ways toenhance the customer experience and this is the perfect compliment."

"Location-based information is now part of people's everyday lives, be ithaving a GPS service for your vehicle or checking Google earth on yourphone. Our goal as a company is to mould those into one simple solution;location-based audio content for tourists," said Jacques Teichmann, CEO ofTourism Radio Spain. "Forward thinking companies always associate togetherand thus the partnership between Advantage Rent A Car and Tourism Radio isno surprise. Advantage is growing exponentially in the USA and as TourismRadio offers a product that no other company in the world offers, the twomarry perfectly together. Our plan is to have 2,000 Tourism Radio decodersin the USA by mid to late 2009, starting off in Hawaii this July."

About Advantage Rent A Car

Advantage Rent A Car is privatelyheld by Denny Hecker Family Ventures, with executive offices inMinneapolis, Minnesota, and whose principal business location is in SanAntonio, Texas. Advantage serves travel and leisure, lifestyle, business,government and insurance replacement rentals in more than 80 U.S. locationsand 36 affiliates internationally. Advantage is America's first major car rental company committed to going100 percent green and providing environmentally conscientious travelerswith a fleet of fuel efficient vehicles by the end of 2010. For a completelist of car rentals, locations, franchiseopportunities, promotions and other information, please visitwww.advantage.com.

About Tourism Radio

Tourism Radio was founded in 2005 by Mark Allewell, a South Africanentrepreneur and now Chief Operating Officer for Tourism RadioInternational. The company was sold in 2006 to a European venturecapitalist, which expanded Tourism Radio's reach from South Africa tocountries such as Namibia and Spain. In addition to Hawaii in the UnitedStates, Tourism Radio plans to expand to New Zealand and Australia by theend of 2008. For more information, please visit www.tourismradio.info.

About Denny Hecker Family Ventures

The Denny Hecker group of companies includes more than 200 companies withoperations in automobile dealerships, fleet sales and leasing, dailyautomobile and motorcycle rental, real estate brokerage, commercial andresidential real estate development, aviation, hospitality, and technology.For more information, please visit www.dennyhecker.com.