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TeleNav Introduces Its First Two-Way, Internet-Connected GPS Personal Navigation Device

Nov 10, 2008 - 12:36:02 AM

News Source MARKET WIRE

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SUNNYVALE, CA -- (Marketwire) -- 11/10/08 -- TeleNav,Inc., the first company to launch a cell phone GPS navigation servicein the U.S., today unveiled TeleNav Shotgun, TeleNav's firsttwo-way, Internet-connected GPS personal navigation device (PND). Availablefor purchase immediately, TeleNav Shotgun leverages the wireless network toprovide real-time, connected features for business travelers includingtraffic alerts, Internet content (maps and business listings) and updatedgas prices.

According to JD Powers' 2008 PND Usage and Satisfaction Study, real-timeinformation continues to be the most desirable feature among PND owners,including real-time traffic capability, current weather/forecast andup-to-date market information, such as average gas prices(1).

"Connected navigation means your device won't have a limited shelf life,"said HP Jin, president, CEO and co-founder of TeleNav. "Using a PND withouta connection is like using a laptop without an Internet connection. Itlimits you to information that resides on the device. Business travelersneed to stay connected in order to stay productive and up-to-date."

Through TeleNav Connected Service(SM), TeleNav Shotgun monitors trafficconditions along drivers' routes and proactively searches for congestion orincidents. Customers will be alerted to traffic delays, both audibly andon-screen, and can choose an alternative route to their location with onetouch. Users can also access specific incident information and determinethe traffic speed / flow of major highways along their route. TeleNavShotgun even displays an updated estimated time of arrival (ETA) based ontraffic, speeds and distance.

TeleNav Connected Service also keeps content (maps and local search data)up-to-date so users do not have to separately download new information.TeleNav Shotgun comes with 11 million points of interest (POIs), one of thelargest databases of business listings available on a PND. Categories areeasy to search and include a variety of locations, including restaurants,hotels, airports, Wi-Fi hot spots and regular gas price updates. A customercan also type in the name of a specific business. Business listings includephone numbers so users can save money on 411 charges if they need to callahead.

Users can also preplan trips, save addresses and manage accounts online atwww.telenav.com. Customers can save locations in their 'My Favorites'folder, which will be automatically downloaded on their device next timethey turn it on. Additionally, the new My TeleNav Internet browserplug-in for Internet Explorer®, Firefox® and Google® toolbarsprovides users an easy way to send addresses to their TeleNav Shotgun fromany Web page. Users can simply highlight an address and click the TeleNavbutton on their toolbar. The address will be automatically added to MyTeleNav for later use on their Shotgun device. Online access means thatadministrative assistants can help preplan business trips as well.

TeleNav Shotgun is a good choice for both new customers as well as thosealready using TeleNav GPSNavigator(TM) on their mobile phone. According to recent research fromindustry analyst firm Berg Insight, PNDs and cell phone GPS solutions willco-exist in the market as demand will continue for both(2).

David Chamberlain, principal wireless analyst with In-Stat, agrees.

"We have found, through several recent consumer surveys, that mobilehandset navigation and PNDs may actually be complementary rather thancompeting," stated Chamberlain. "More than 30 percent of consumers that wesurveyed last year said they would consider buying both."

"We're leveraging our experience and success with connected cell phone GPSnavigation to provide the best in connected PNDs," continued TeleNav's Jin."Now we offer our customers both options. The wireless connectivity ofTeleNav Shotgun means they get the same features and convenience thatthey're familiar with in TeleNav GPS Navigator, with the added value of alarger screen."

With the TeleNav Connected Service, TeleNav Shotgun users can takeadvantage of upgrades without having to purchase a new device(3). Updateswill be delivered via the wireless network, so users don't have to dealwith the hassle of connecting cables and downloading software on a PC.

Some feature updates that are under development include(4):

--  Restaurant Reviews - Quickly identify the top places to go and read    what others say.--  Address Sharing - Share addresses or your location to meet up with    friends more efficiently.--  Weather - Get up-to-date, detailed weather information.--  Commute Alerts - Get emailed alerts about traffic conditions on your    daily commute.    

Availability

TeleNav Shotgun is available immediately for $299 and includes three monthsof free TeleNav Connected Service.

TeleNav Connected Service includes real-time traffic alerts, Internetsearch with over 11 million business listings, updated maps, onlinepreplanning, and access to selected new features when they are available.

Options for service plans include:

--  2 Year Plan: $239 (equivalent to $9.96 per month)--  1 Year Plan: $129 (equivalent to $10.75 per month)--  Month to Month: $11.99 per month    

Device owners not wishing to subscribe to TeleNav Connected Servicefollowing the three-month free period included with their purchase will beable to use the TeleNav Shotgun for GPS-enabled turn-by-turn navigation butwill not have access to connected features such as real-time traffic andonline preplanning.

TeleNav Shotgun Highlights

Hardware Highlights:

--  Slim and portable at 4.9L x 3.1W x 0.75H inches--  High-quality 4.3 inch TFT LCD touch screen--  Car and home charger--  Mounting arm and cradle    

Software Highlights:

--  Onscreen and voice guidance with spoken street names--  Full-color 3D moving maps--  Over 11 million POIs--  Preloaded with maps of U.S., Canada and Puerto Rico(5)    

TeleNav Connected Service Highlights:

--  Real-time traffic updates and intelligent rerouting--  Internet-connected Search--  Online preplanning: send addresses from the Web to your device--  Access latest releases of maps and POIs--  Access to selected new features when available    

To find out more information or to purchase TeleNav Shotgun, visit www.telenav.com/shotgun or callTeleNav at 1 88 TeleNav 8 (1.888.353.6288).

Editor's note: TeleNav Shotgun images, b-roll and a fact sheet areavailable for download at: http://www.telenav.com/about/pr-shotgun/.

About TeleNav, Inc.

TeleNav, Inc., a privately-held company headquartered in Sunnyvale,California, was the first to launch a cell phone GPS system in the UnitedStates. Deployed by 15 carriers in 21 countries, TeleNav is a global leaderin wireless location-based services (LBS). Currently, the company'ssolutions are available in four continents, including North and SouthAmerica, Asia and Europe.

TeleNav's solutions include GPS navigation, Mobile Resource Management(MRM), asset GPS tracking (AVL), social networking and local search. Thecompany's flagship product, TeleNav GPS Navigator(TM), is comparable toin-car systems found in luxury vehicles, offering a superior experiencewith functionality, such as automatically-updated maps and businesslocations, full color 3D moving maps, traffic alerts and one-clickrerouting,location-sharing, business reviews, speech recognition, Wi-Fi hotspotfinder,lowest-price fuel finder and more. TeleNav's enterprise application,TeleNav Track, incorporates GPS-enabled tracking, time sheets, wirelessforms and navigation. TeleNav Track is a widely adopted service with over9,000 customer organizations using it today.

TeleNav products are available on more than 450 wireless devices and run onall major mobile platforms currently available. TeleNav's partners includeSprint Nextel, AT&T, T-Mobile USA, Alltel, Boost Mobile, Qwest,SouthernLINC Wireless, Rogers, Bell Mobility, T-Mobile UK, T-MobileAustria, China Mobile, Vivo Brazil, Telcel, NII Holdings, Research InMotion (RIM), Motorola, Samsung, Sanyo, LG, Palm, HTC, Hewlett Packard,Nokia, Tele Atlas, deCarta, INRIX, Qualcomm and SiRF Technology Holdings.

For more information on TeleNav, please visit www.telenav.com.

Copyright 2008 TeleNav, Inc. All Rights Reserved.

"TeleNav," "TeleNav Shotgun," "TeleNav GPS Navigator," the TeleNav logo,and "telenav.com" are registered and unregistered trademarks and/or servicemarks of TeleNav, Inc. Unless otherwise noted, all other trademarks,service marks, and logos used in this press release are the trademarks,service marks or logos of their respective owners.

(1) JD Power and Associates 2008 Portable Navigation Device Usage andSatisfaction Study(SM), Oct. 2008.

(2) Mobile Navigation Services, Berg Insight, October 2008.

(3) New features may be packaged and sold differently and may requireadditional fees. Details will be available when the new features arereleased.

(4) While the listed future feature updates are part of TeleNav’s currentdevelopment roadmap, the ultimate delivery times and feature sets aresubject to change.

(5) TeleNav Connected Service is only available while traveling in the U.S.

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Contact:
Mary Beth Lowell
TeleNav Inc.
425.531.0122
Email Contact



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