SANTA MONICA, CA -- (Marketwire) -- 06/23/09 -- TrueCar, the fresh voice in new carpricing, announced that its unique data and Price Reports are nowaccessible to consumers on the U.S. News Autos website(http://www.usnews.com/cars). An "Average Price Paid" will be listed nextto each car a visitor views, alongside a link to an in-depth Price Reportthat shows the full distribution of prices paid by other people for thecar, as well as the actual dealer cost structure."Our job is to help consumers find the right car for them and, importantly,help them get a fair price. We are excited to add TrueCar information toour website so that we can bring better price transparency to ourvisitors," says Chad Smolinski, VP of U.S. News Rankings and Reviews."TrueCar provides a wealth of information about what other people haveactually paid for a new vehicle. It helps close the knowledge gap betweenconsumers and dealers, and in the long run should be good for both."
Virtually everybody who buys a car today visits the web. According to aCapGemini Cars Online study (2008), researching price is the number oneonline activity for car buyers.
"Working with U.S. News highlights our ability to syndicate data and addimmense value to automotive web sites," says Scott Painter, Chief ExecutiveOfficer, TrueCar. "Nowhere else can you get this level of automotive retaildata and overall transparency."
TrueCar Data
TrueCar differentiates itself through transparency and factual data. Thecompany processes thousands of real transactions each day from a variety ofdifferent sources nationwide to generate its Price Reports. These sourcesrange from financial institutions to vehicle registration organizationsthat collect and store new car transactional data. Today, TrueCar boastsdata on more than 30% of all new vehicles sold. Extensive data analysisallows TrueCar to offer various additional information to consumers such asGood and Great Prices, as well as historical prices. More than everbefore, consumers can gain the peace of mind that they are paying the sameprice as their neighbors for their new car.
API and Widgets
TrueCar also announced the general availability of their API and HTMLwidgets to be used by third parties. API and Widget technology are widelyused across the Internet and allow for rapid deployment on 3rd party websites and platforms, further facilitating the distribution of TrueCar.
About TrueCar
TrueCar (www.truecar.com) is the fresh voice in new-car pricing. Itaggregates multiple data sources to show car buyers and dealers how muchpeople actually paid for a particular car in their geographic area. It isoffered online, free of charge -- so anyone can know at any time what isconsidered a good or great price. Consumers no longer walk into thedealership only partially informed and fully suspicious: they walk inknowing exactly the price of a fair deal. Dealers gain real-time, unbiasedinformation about marketplace pricing, helping them know how to price theircars to sell more and gain market share from other dealers. Led by a highlyexperienced team from the automotive and technology industries, TrueCar isbased in Santa Monica, California.
Press Contact:
Sean Stevens
Atomic PR for TrueCar
(415) 402-0230
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