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IT & Computers

RockYou Takes Pole Position on MySpace Platform as Truth Box Blazes to 1M Users
By MARKET WIRE
May 11, 2008 - 8:36:01 PM

SAN MATEO, CA -- (MARKET WIRE) -- 05/11/08 -- Throughout its two-year existence, RockYouhas seen nothing but explosive growth. In its early days, it blazed atrail by creating the first slide-show widget for MySpace. RockYou widgetsstill receive over 130 million widget views a day. When Facebook opened itsplatform for developers, RockYou stormed in and became that network's mostprolific and popular developer of social applications, as well. The companythen proceeded to create Facebook's first ad network, helping to give otherapplications the initial traction they need and offering a potent new wayfor brands and advertisers to reach their audiences. It has also embracedGoogle's OpenSocial standard and has taken the lead among OpenSocialapplications on the internationally popular social network, hi5.

As more and more consumers in key youth demographics shift their attentionaway from traditional mediums like television and towards the internet andonline social networks, marketers face unprecedented challenges. Buildingbrand awareness and loyalty becomes increasingly difficult among apopulation -- 12-25 year olds -- that is inundated with information yethas a fleeting attention span. Engagement has become a vital metric, andon the social networks, this population is engaged.

RockYou is a recognized master of engagement and "virality," the mysteriousforce that enable applications to catch fire and proliferate across thenetworks as friends promote the application to other friends.

With massively popular and viral applications across every major socialnetwork, RockYou's reach now extends to scores of millions of users aroundthe globe and the company is positioned to become a leading conduit betweenmarketers and the consumers on the social web that these marketers aim toreach

Quotes:

Lance Tokuda, CEO of RockYou

"MySpace's platform is new territory for everyone, and possessing some ofits most successful applications is great news for us. The rapid successof Truth Box, Kiss Me, Name Meaning, Super Comments, Movies and otherapplications affirms our position as the leading provider applications onthe OpenSocial platform."

About RockYou

RockYou is the leading innovator, creator and distributor of widgets andapplications on the social web. The company offers customized branding andadvertising opportunities on Facebook and can deploy applications acrossany social network, including hi5, MySpace, Bebo and Friendster. RockYou'sadvertising platform is the largest Ad Network on Facebook and the mostdynamic way for brands and advertisers to reach application users.Headquartered in San Mateo, California, RockYou is funded by SequoiaCapital, Partech International and Lightspeed Venture Partners. For moreinformation, please visit http://rockyou.com/corp/about.php.

Recent News:

RockYou and hi5 Integration

http://www.prweb.com/releases/2008/04/prweb861114.htm

Links

RockYou

http://rockyou.com

RockYou Ad Network

https://www.rockyouads.com/ams/partner/publisher/index.php

Some of RockYou's most popular applications on Facebook, hi5 MySpace, Bebo,and Friendster:

SuperWallLikenessHugMeSuperFiveVampiresXMeMost recently launched on MySpace:SuperCommentsSuperFriendsSuperHugHoroscopesLikenessSlideshows

Industry News:

@ SxSW: Interview: Lance Tokuda, CEO, RockYou; Social Apps To Consolidate;A 'Tax' On Developers? PaidContent. Joseph Weisenthal. March 14th, 2008

http://www.paidcontent.org/entry/419-sxsw-interview-lance-tokuda-ceo-rockyou/

Open Social Blog: Interview with Jia Shen, CTO RockYou and Joe Greenstein,Flixster

http://opensocialapis.blogspot.com/2008/03/opensocial-developer-interview-jia-shen.html

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=756891

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