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WeatherBug Helps Broadcast Partners Seamlessly Move to High-Def Weather Cameras for Live, Local Weather Reporting

Jun 26, 2008 - 2:36:01 PM

News Source MARKET WIRE

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DENVER, CO -- (MARKET WIRE) -- 06/26/08 -- AMS' 36th Conference on Broadcast Meteorology --WeatherBug®, the world'sleading provider of live, local weatherinformation and services, announced today the nationwide availabilityof its new HD weather cameras.WeatherBug's new HD weather cameras provide the next generation ofhigh-definition images for WeatherBug's broadcastpartners to report on neighborhood-level, live, local weatherconditions. Available immediately, WeatherBug's new HD weather cameras arebeing showcased for the first time this week in booth #200 at the 36thConference on Broadcast Meteorology, sponsored by the AmericanMeteorological Society.

"WeatherBug's new HD weather cameras deliver exceedingly clear, highdefinition images of storms and weather systems as they move through amarket," said Don Sears, director of media sales, WeatherBug. "Now, morethan ever, we can really help our broadcast partners bring their weatherimages to life while also helping them to be the first in the HD race todeliver live, local weather in high-def."

The WeatherBug Network consists of more than 8,000 weather stations, 1,200of which include live weather cameras, located primarily at schools, majorsporting venues and public facilities. Live data and images from theWeatherBug stations and cameras are delivered to broadcasters via theInternet and received by WeatherBug Zoom, an end-to-end digital system thatfunctions as an on-air display platform generating graphics and allowingmeteorologists to manipulate video.

Weather information from WeatherBug's HD cameras seamlessly integrates intothe new, HD optimized WeatherBug Zoom 3.5 system. Zoom 3.5 provides thehighest quality in on-air visuals for up-to-the-second weather coverage ona wide range of weather parameters including temperatures, dew point, windspeed/direction and rainfall from anywhere in the WeatherBug Network.

"Weather is an extremely visual experience. With the help of our mediapartners, we look forward to bringing that experience to the next level andare extremely excited to begin the nationwide build-out of our HD weathercamera network," continued Sears.

WeatherBug partners with more than 80 broadcast affiliates, including majormarket outlets such as WJLA in D.C., WGN in Chicago and KYW inPhiladelphia. Through its broadcast partners, local weather informationfrom the WeatherBug Network of weather stations and weather cameras reachesmore than 70 million households each day.

The HD weather camera images will also be available to consumers throughthe WeatherBug desktop application, Web site, and across WeatherBug Mobileproperties including mobile web, downloadable Java and BREW applications ona number of wireless carriers nationwide. WeatherBug is a top ten news andinformation site on the Web and across mobile, due to its highly targetedand engaging content.

About WeatherBug

WeatherBug (http://weatherbug.com andhttp://weatherbugprofessional.com) ensures that individuals, schools,businesses and government agencies receive the most precise live weatherinformation, the most relevant weather reports, and the earliest weatherwarnings to safeguard property, lives and to plan with confidence. The livelocal weather conditions and images from the WeatherBug Network are also deliveredto millions of consumers via the Internet and mobile devices; to more than100 state and local government agencies, including the National WeatherService; and to schools and businesses through its professional productsand services. WeatherBug data is unique as it is the only live,neighborhood weather available anywhere. WeatherBug is a brand of AWSConvergence Technologies, Inc. (http://www.aws.com)

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=788036

Media Contact:
Mara Radis
Director of PR
WeatherBug
301-250-4017
Email Contact



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