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IT & Computers

CinemaNow Selects Widevine(R) to Enable Multiplatform Content Distribution to Consumer Electronics Devices and PCs
By MARKET WIRE
Aug 18, 2008 - 9:36:02 AM

SEATTLE, WA -- (Marketwire) -- 08/18/08 -- Widevine Technologies, the only provider ofmultiformat, multiplatform DRM and digital copy protection solutions, todayannounced it has been selected by CinemaNow, an innovator in digitalentertainment technology that delivers high-quality Hollywood movies, TVshows and music videos, to secure multiplatform distribution of CinemaNowcontent to major consumer electronics (CE) devices and PCs. CE devices willship to retail with CinemaNow's 'CE Store' application embedded withWidevine's content protection. The embedded solution enables a secure andinteroperable experience, allowing consumers to securely enjoy Hollywoodfeature films and other premium content whether at home or on the go.

"Widevine's technology helps CinemaNow expand delivery of high-qualitydigital content across any CE device or platform," said Jesse Keane, CTO ofCinemaNow. "With the integration of Widevine's multiplatform andmultiformat solution, we ensure our content partners receive the highestlevel of protection, which is a key factor in their ongoing support forCinemaNow's open platform and domain-based business model."

CinemaNow also employs Widevine content protection to secure delivery ofcontent from the company's website. CinemaNow will be one of the first tosecurely distribute premium content on all major consumer platforms runningWindows, Mac or Linux. Customers will have unparalleled flexibility inaccessing the portal using Internet Explorer, Firefox, Safari or the Operabrowser.

A growing group of consumers has previously been unable to enjoy digitalcontent which was protected by Microsoft's Windows Media DRM. Widevine'sopen DRM and digital copy protection solution enables online CinemaNowusers to purchase, stream and download movies, TV shows and music videosregardless of their computing platform or browser -- greatly increasingCinemaNow's reach while still meeting the security standards of thestudios.

"Widevine's selection by the leader in online movie and contentdistribution is a tremendous validator of our online content protectioncapabilities," said Brian Baker, Widevine CEO. "CinemaNow has been the veryfirst to this market and has an unmatched legacy and history in the premiumonline digital content market. CinemaNow's strategy is closely aligned withWidevine's strategy to seamlessly expand consumer's ability to watchpremium content on the device of their choice, wherever and whenever theywant."

About Widevine Technologies, Inc.

Widevine is the only provider of multiplatform and multiformat DCAS, DRM,digital copy protection and forensic watermarking solutions for contentowners, telco, cable and internet service operators.

More than 130 service providers and 160 web properties utilize Widevinesolutions to enable the acquisition and distribution of premium studio andbroadcaster content to a wide range of consumer devices. Widevine makesit possible to protect internet and pay TV revenues while creating newservice opportunities through the secure distribution, identification andtracking of digital content.

An innovator and holder of more than 30 patents, the company continues todevelop innovative technologies and solutions that solve the multiplatformand multiformat content protection and digital forensic needs of contentowners and operators globally.

Widevine is a privately held corporation headquartered in Seattle, WA,funded by Cisco Systems, Inc. (NASDAQ:CSCO), Charter Ventures,Constellation Ventures, Dai Nippon Printing Co., Ltd (DNP), PaceSetterCapital Group, Phoenix Partners, TELUS (NYSE:TU) and VantagePoint VenturePartners.

For more information: www.widevine.com

About CinemaNow

CinemaNow, Inc. (www.cinemanow.com) is an innovator in digitalentertainment technology, delivering high-quality Hollywood movies, TVshows and music videos to users across multiple platforms. Founded in 1999,CinemaNow has partnered with some of the biggest brands in consumerelectronics and digital entertainment including ARCHOS, DivX, EchoStarCommunications, Hewlett-Packard, Macrovision, Microsoft, Samsung, SonicSolutions and Technicolor to deliver thousands of video titles directly toconsumers. CinemaNow works with more than 250 licensors including 20thCentury Fox, Disney, EMI, HDNet, IFC, Lionsgate, MGM, Miramax, NBCUniversal, Paramount Pictures, Sony, Sundance Channel, VivendiEntertainment and Warner Bros.

All Rights Reserved. Widevine, Widevine Cypher, Cypher Virtual SmartCard,Cypher VOD, Cypher DCP, Cypher Broadcast, Cypher Express and WidevineMensor are either registered trademarks or trademarks of WidevineTechnologies, Inc. All other trademarks and trade names are the property oftheir respective owners. No express or implied warranties are provided forherein and all specifications are subject to change. The descriptions ofWidevine Technologies' patents and other intellectual property herein arenot intended for use in a legal proceeding to interpret or limit the scopeor meaning of the patents or their claims, or indicate that a Widevinepatent claim(s) are materially required to perform or implement any of thelisted items.