DENTON, TX -- (Marketwire) -- 09/26/08 -- The high tech world of the Internet age is nolonger just for the big boys. It is no longer uncommon to see smallcompanies approach web developers in an attempt to utilize sophisticatedSEO (search engineoptimization) techniques. This increased utilization of search engineoptimization can be seen on the local level with 1st Environmental Services Heating andCooling located in Denton, Texas.The increased use of the Internet for purchasing products and as a sourceof information is no longer being ignored by small businesses. In a focusgroup conducted by Scott Poliseno, owner of Produce Marketing, 95% of theparticipants that were questioned, responded the first place that they lookfor information is from the Internet. "If you want to stay competitive,you've got to keep up with the Internet," stated Keith Wilkinson, owner ofa local air conditioning installation & repair company,1st Environmental Services Heating and Cooling.
Not only is it important for a business, big or small, to have a website;it is also important for that website to be easily found. Through the useof SEO techniques, smallbusinesses are able to work their way up to the top of the list when itcomes to results generated by search engines. The benefits from utilizingSEO techniques are not always seen immediately but those that are familiarwith its success understand how much business it can drive.
For many, this area of marketing is still quite new and not very wellunderstood but there is relief. New web development products such as Produce Results, are helping smallcompanies utilize sophisticated SEO techniques and improve the flow oftraffic to their business' website. "The Produce Results product wasdeveloped to specifically meet the online marketing demands of the small tomedium sized business," stated Scott Poliseno, owner of Produce Marketing amarketing firm located in the Dallas / Fort Worth Metroplex. One suchtechnique that 1st Environmental Services Heating and Cooling iscapitalizing upon is the use of a central air conditioningblog. A blog can be a very useful tool because it serves as a vehiclefor consumers to put forth their opinions as well as a means for thewebsite to boost its content and keyword density. Search engines such asGoogle and Yahoo crave new and fresh content and therefore love blogsbecause of the constant addition of trendy information, since blog entriesare typically related to the latest buzz.
"Like everything else, the world of marketing is a dynamic machine and werealize the importance of working with companies such as Produce Marketing,to stay competitive," stated Keith Wilkinson. The days of big businessesdominating the Internet are waning and in its wake are a wave of smallbusinesses gearing up to compete with the big boys.
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Contact:
Scott Poliseno
Produce Marketing
Denton, Texas 76205
(940)-239-7564
