OAKLAND, CA -- (Marketwire) -- 09/26/08 -- PR and marketing professionals who want tolearn best practices and practical guidelines necessary for responding toonline attacks by bloggers and social media network participants willdiscover practical strategies at a new audio conference from BulldogReporter's PR University: "New Media Disasters and How to Avoid Them: Web2.0 Gurus Unveil Essential Internet Survival Kit for PR." Attendees willcome away with proven techniques to minimize the risks and maximize therewards of engaging the public in productive, profitable coversations,starting immediately.This exclusive, dial in PR University audio conference takes place onThursday, October 2nd, at 1PM EDT (noon, CDT, 11AM MDT; 10AM PDT). Thepanel includes five of the nation's leading social media experts andveterans of social media battles and misadventures:
-- SteveTuttle, Vice President, Communications, Taser International
-- KendraBracken, Vice President, Digital Media, Fleishman-Hillard PublicRelations
-- PaulGillin, Principal, Paul Gillin Communications
-- MichaelFineman, President, Fineman PR
-- LarrySmith, President, Institute for Crisis Management
This 90-minute interactive call will give public relations professionalsactionable tips, techniques, and practical ideas on how to avoid commonWeb 2.0 missteps and social media faux pas made by in-house PR departmentsand PR agencies -- and walk away with a laundry list of best onlinepractices, ethical guidelines and first-hand pointers for making thedigital leap safely and successfully. Here are some of the practical andimmediately applicable techniques attendees will cover in this audioconference:
-- Social Media Hall of Shame: High-profile examples of brands that have fallen victim to common social media perils, pitfalls and faux-pas -- from "Dell Hell" to the latest faux-blogging blunders-- Social Media Sins and Snafus: Blog baiting, astro-turfing, comments spam, cease and desists -- the social media missteps to avoid at all costs-- Social Media Quiz: Questions to ask yourself or your client to determine whether social media is right for you -- and what to do if it's not-- What the C-suite absolutely must know about Web 2.0, and how to explain it to them-- Social Media Rules of Engagement: Key principles, ethical guidelines, practices and cautionary notes for PR practitioners breaking into social media-- Social Media Self Defense: What to do when you spot a negative post, Tweet or comment about your brand, company, exec or client -- and what you must never do
Attendance at Bulldog Reporter's PR University audio conference costs $299per telephone site. Participants in the 90-minute call will be able to posespecific questions for the panelists at several junctures during thediscussion. Attendees of PR University conferences receive one credittoward PRSA accreditation maintenance. Registration also includes anup-to-the-minute conference manual and a full transcript. For moreinformation on taking part in the event, go to our conference home page or phone toll free:1-800-959-1059.
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