From Empirerelations.com

IT & Computers

Air China Selects Corporation Service Company to Help Expand Their International Internet Presence
By MARKET WIRE
Sep 28, 2008 - 8:36:01 PM

LONDON and BEIJING -- (Marketwire) -- 09/28/08 -- Air China, one of the world's leadingairlines, has selected Corporation Service Company (CSC), the leadingcorporate identity and brand protection company, to help expand theirinternational presence on the Internet. CSC will help Air China manage andsecure their domain names across new markets and help protect its brandsfrom infringement on the Internet.

In today's world, when expanding a brand into new markets, it is vital toensure all relevant domain names have been properly secured.Forward-looking companies, such as Air China, have determined it isimportant that during market-entry planning, domain names must be securedin order to prevent cybersquattering activities. In these situations, aproactive online strategy must be developed.

"Air China is a strong, well-established brand in Asia that is also growingin other regions in the world. We are delighted they chose us to helpfulfill their plans for international expansion," commented RobertFarrugia, Managing Director at CSC. "One of the key issues for Air China issecuring all their domain names in each country that they operate but alsoin countries that present a high risk of brand infringement. At CSC we takea proactive role in consulting with our clients to ensure they obtain thedesired coverage and remain within their budget."

Mr. Zhu Songyan, Managing Director E-commerce, Air China: "As a worldwidecarrier, it is imperative that we cater to each 'local' marketplace. Wetherefore decided to launch a local Air China web site in all 27 marketswhere we operate and we are very pleased to be working with CSC as part ofthis effort. We understand the importance of securing the digital Air Chinabrand in the online world as the Internet plays an increasingly importantrole in our business, especially considering the incredible rate whichconsumers going online in Asia. Therefore, we had to turn to a company withthe experience of CSC to assist us in providing expert advice and service."

CSC will service the China-based company's requirements through itsEuropean Headquarters in London.

About Air China

Carrying China, Spanning the World

As a Star Alliance member, the Beijing 2008 Olympics Airline Partner andthe only flag carrier of China, Air China operates a worldwide network fromits hub in Beijing. By a fleet of 214 Airbus and Boeing aircraft, we run243 routes -- 168 domestic, 69 international, and 6 regional -- serving 28countries and regions. It offers over 6,000 flights with over 1,000,000seats every week to 81 domestic and 42 overseas and regional destinations.

On December 12, 2007, Air China joined Star Alliance, expanding its serviceto 897 destinations in 160 countries. Additionally, Air China maintains acode sharing cooperation with 20 airlines worldwide as well as variouspartnerships with other leading carriers.

The company's customer service philosophy revolves around the 4Cs:credibility, convenience, comfort, and choice. A case in point of that isits new First Class "Forbidden Pavilion" and Business Class "CapitalPavilion" for long-haul international flights. These new service features,which include flat beds in First Class and lie-flat seats in BusinessClass, have redefined luxury in China's airline industry. Air China wasalso the first airline in China to launch a frequent flyer program known asPhoenixMiles.

By its innovation and quality service, the company has won numerousaccolades of the industry. For three years running, it has been honoredwith Customer Satisfaction Award by China Air Transport Association, and asthe Best Domestic Carrier Serving China by Business Traveler and TTG. AirChina also ranks among "Top 20 Competitive Chinese Companies of the World"and among "Top 500 Brands of the World" for 2007.

For more information, visit Air China's website www.airchina.com

About CSC®

Corporation Service Company®, a privately-held company headquartered inWilmington, DE, USA, is a leading provider of legal and financial servicesfor many of the world's largest companies, law firms and financialinstitutions. Founded in 1899, CSC® reduces risks and costs for clientsby providing corporate identity protection; corporate governance andcompliance; litigation and matter management; and deal and transactionsupport services. CSC integrates all of its services with its monitoring,workflow, compliance, and reporting solutions. To learn more about CSC,visit www.cscglobal.com.