LAS VEGAS, NV -- (MARKET WIRE) -- 04/03/08 -- CTIA -- Kirusa, the world's leading vendor ofVoice SMS and a leading developer of mobile value added services, todayannounced the release of KV.SMS 4.0, the next generation of its industryleading Voice SMS product. The new product, which will be at the core ofall future Voice SMS implementations, comes with enhanced features thatenrich and improve the Voice SMS usage experience, generate additionalrevenue for the mobile operators, and at the same time provide severalindustry firsts.Kirusa Voice SMS product now supports seamless interoperability betweencarriers. In countries where multiple carriers have deployed Voice SMS,interoperability allows mobile subscribers to retrieve Voice SMS messagesat no cost, using their familiar user interface, regardless of whether thesender is on the same network or on another network. Kirusa had earlierannounced the world's first exchange of Voice SMS messages betweencarriers, based on the technical specification developed by the GSMAssociation, the worldwide trade association for the mobile phone industry.
Some of the other advanced features that simplify and enrich the userexperience include:International Voice SMS, allowing subscribers to send a voice messageabroad, when convenient, without having to worry about time zonedifferences or the high cost of international voice calling, with therecipient able to retrieve and reply easily; Speed Codes, a fast andconvenient way to compose or forward a Voice SMS message; Outbound messagedelivery, an ability to deliver Voice SMS messages using outbound calls;Background Music, allowing users to enrich and personalize the content in asimple way.
KVSMS 4.0 incorporates many technical advancements and performanceenhancements. The product provides support for additional charginginterfaces, variable length Voice SMS messages, and allows third partyapplications to send and receive Voice SMS messages, thereby enabling a newclass of mobile applications from partners.
Commenting on the release, Mr. Sunzay Passari, VP-VAS and Devices at BPLMobile, said, "Seamless connectivity across mobile networks is the key toincreasing usage of Voice SMS. The interoperability provided by KirusaVoice SMS has the capacity to change the landscape of Voice SMS, and is asignificant step forward in addressing the constantly evolvingcommunication needs of our mobile subscribers."
"The Kirusa Voice SMS solution has been used by millions of mobilesubscribers around the world, and their experiences and feedback helpedgive shape to KV.SMS Version 4.0," said Dr. Inderpal Singh Mumick, CEO ofKirusa. "This approach to fostering innovation in the mobile industry ishelping create a new environment that will change the way people shareemotions in the future."
"Version 4.0 of the Voice SMS product has been engineered to scale tothousands of concurrent calls, while providing telecom grade reliability,"said Mr. Raja Moorthy, VP Engineering of Kirusa.
About Kirusa
Kirusa is the world's leading vendor of Voice SMS and a leading developerof value added mobile services that provide the freedom of multimodality.Kirusa's solutions include the hugely successful KV.SMS, the world's mostadvanced "Voice SMS" solution, which allows mobile subscribers to send andreply to SMS messages with voice, and works on all handsets and on allnetworks. The Voice SMS solution offers the industry's most intuitive userinterface, with features such as Direct Listen for direct access and replyto messages, Speed Codes for quickly sending messages using codes, groupmessaging, mobile number portability, interconnect, and international VoiceSMS. KV.SMS can be deployed in a matter of weeks, and its fast useradoption has led to explosive revenue growth for Kirusa's subscribers.KV.SMS is built on Kirusa's patented and patent pending technology and itshighly reliable and scalable multimodal platform. The platform's ability tomanage and synchronize data and voice interactions, plus its integrationwith IMS and 3G standards, enables subscribers to cost effectively deployadditional revenue-generating services such as messaging, search,information, and entertainment applications. Kirusa's solutions aredeployed worldwide and used by millions of mobile subscribers.Headquartered in New Jersey and led by an experienced team of wirelesstelecom executives and technologists, Kirusa has sales offices in MexicoCity, Mexico; Buenos Aires, Argentina; Delhi, India; and Abu Dhabi, UAE;with a research and development facility in Bangalore, India. 'Kirusa VoiceSMS,' 'Direct Listen,' and 'Speed Codes' are trademarks of Kirusa, Inc. Formore information, please visit www.kirusa.com.
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