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Non-Public Companies : Telecommunications


Muze Launches New Music Samples Service

Apr 10, 2008 - 1:36:04 PM

News Source MARKET WIRE

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NEW YORK, NY -- (MARKET WIRE) -- 04/10/08 -- Muze Inc.,a leading provider of solutions that enable search, discovery, and purchaseof entertainment products and services, today announced the launch ofMuzeTunes® 2.0 -- the company's newest version of its streaming musicservice. MuzeTunes 2.0 provides over 5 million fully-licensed streamingmusic samples that enable consumers to discover new music, to find relatedsongs and artists, and to purchase music and related merchandise.MuzeTunes® 2.0 offers the most codices and bitrates available in themarket, and includes MP3, SWF (Shockwave Flash) and support for mobile 3GPformats.

"Muze is dedicated to delivering innovative products and services to helpour clients effectively engage consumers both online and over the air,"says Janice P. Anderson, chairman and chief executive officer of Muze. "Ournew, rapidly-deployable MuzeTunes® 2.0 streaming music samples serviceprovides rich discovery tools that help to drive site visits, increaselength of stay, and increase revenue. From traditional retailers to socialnetworks and mobile applications, MuzeTunes® 2.0 bridges the gap betweenbrowsers and buyers."

"We've been using MuzeTunes for some time now, and have been very pleasedwith both the breadth and depth of Muze's catalog, as well as theresponsiveness of Muze's Client Services Team," said Joe Buesgen, vicepresident of consumer-direct marketing for Oldies.com, the premiere onlinedestination for lovers of "oldies" music and classic movies. "Now, withMuzeTunes 2.0, Muze is expanding their already comprehensive samplesdatabase, and adding a variety of formats and codices, which helps us inconnecting our consumers with music the way they want it."

MuzeTunes® 2.0 is the broadest and most comprehensive catalog of highquality streaming music samples available today. It provides consumers withaccess to the widest selection of music, from current hits, deep backcatalog selections, top artists and labels to major imports and even out-of-print titles. To date, Muze has streamed over 7.5 billion music samples.These streaming samples are utilized by market leaders worldwide, includingAmazon, AOL, Buy.com, CD Universe, House of Blues, iLike, Nellymoser,Shop.com and Yahoo!.

Some key new features of MuzeTunes® 2.0 include:

--  More Codices and Bitrates - Offering six codec options (SWF, AAC+, AMR-    NB, MP3, Real Audio and Windows Media) and 5 bitrates (12.2, 16, 20, 32 and    64 kbps,) Muze provides unmatched flexibility and variety allowing    companies to use the format that best meets the needs of their consumers    and easily integrates into existing technical infrastructure.--  Streaming Samples for Mobile Phones - Formats designed for optimal    delivery to, and use on, music-enabled mobile devices. Muze mobile-enabled    codices in low bitrates reduce the load on system resources and efficiently    serve mobile delivery.--  Enhanced Security - Encrypted URLs that ensure only authorized use of    song samples. This is a turn-key solution for clients that can, on request,    be augmented with proactive referrer access controls.--  Unique Persistent IDs - Unique and persistent IDs, assigned for every    song sample, support easier relational linking and better search-and-    discovery results, helping to increase consumer engagement.    

Additional features include hosted delivery of cover art, improvedsearch-and-discovery tools, and enhanced clip-level reporting functionalityfor sales and marketing analysis. The new MuzeTunes® 2.0 serviceintegrates easily with Muze's Media Information 2.0 products, the company'snext generation media information databases for music, film, books, andvideo games. This interoperability provides unprecedented search-and-discovery capabilities across product categories, linking music and artiststo related works in film, books, and even video games, for extraordinarycross-promotion opportunities.

About Muze Inc.

Established in 1991, Muze provides solutions to businesses that enablesearch, discovery, sharing, and purchasing of entertainment products. Ourmedia information products and our sample and discovery services providethe foundation for making all types of entertainment products availableon-demand anywhere, anytime, and are used by hundreds of companiesworldwide to develop audiences and customers. Our clients range fromin-store and online retailers, portals, community sites, and auction sites,to consumer electronics manufacturers and mobile services providers, all ofwhom rely on Muze's rich entertainment content and digital sample servicesto support both physical and digital retail commerce. Clients includeYahoo!, eBay, Best Buy, Facebook, Overstock, iLike, Pricegrabber, PacketVideo, Hot Topic, Amazon, Play.com, CNET, and many others. Muze is based inNew York City, with operations in North America and the United Kingdom. Tolearn more, please visit www.muze.com and www.muzeeurope.com.

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Muze PR, Media, and Analyst Relations
David Z Orban
(212) 824-0349
dorban@muze.com



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