DENVER, CO -- (MARKET WIRE) -- 04/11/08 -- This Wednesday, DC Brands International, Inc.(PINKSHEETS: DCBR) participated, for their 5th year in a row, in theColorado Convenience Store Tradeshow and were met with great success. Thecompany's Regional Sales Manager, Paddy Sheya, said, "We had great interestand picked up over 60 new accounts with our traditional Dickens Cider andour Turn Left products. We also moved a significant amount of ourbag-in-box products as well. However, by far, the hit of show was our newFunctional Water Systems."Mr. Sheya continues, "There were four of us working the show and togetherit looks like we picked up in excess of 200 new accounts for those productsas soon as they become available. This is a great show. It is rathersmall by tradeshow standards, but is well attended by actual buyers anddecision makers in the Colorado market. We heard it over and over again atthe show. Everyone loves the innovative packaging and the fact that thisis a standalone product with no true head to head competition. It wasgreat to see the number of accounts that already sell our other energydrink products stop by the booth and express interest in our new line aswell."
Sheya went on to say, "I have been in this business for decades and it hasbeen my experience that, on average, if you can break even on a tradeshowafter all expenses, the show was a success. That being the standard, thiswas a home run for us. I do not believe anyone else received the type oftraffic, response and commitments that we did."
About DC Brands International:
DC Brands International, a publicly traded company under the ticker symbol(PINKSHEETS: DCBR), specializes in and manufactures unique energy drinkbrands. Established in 1998, DC Brands went public in 2005, and thecompany's first product, Dickens Energy Cider, launched in 2002 after alengthy process in developing its distinctive flavor and packaging.Following the success of Dickens Energy Cider, the company chose to expandits product line with a beverage that filled the substantial NASCAR niche.With more than 75 million loyal fans, the NASCAR demographic presented anattractive opportunity to become one of the few racecar-themed energydrinks in the marketplace. Following much due diligence, research andtesting, Turn Left Energy Drink recently came to fruition.
For more information on DC Brands International, visit their website atwww.TurnLeftEnergy.com and DickensEnergyCider.com.
Note: Except for the historical information contained herein, this newsrelease contains forward-looking statements that involve substantial risksand uncertainties. Among the factors that could cause actual results ortimelines to differ materially are risks associated with research andclinical development, regulatory approvals, supply capabilities andreliance on third-party manufacturers, product commercialization,competition, litigation, and the other risk factors listed from time totime in reports filed by DC Brands International with the Securities andExchange Commission, including but not limited to risks described under thecaption "Important Factors That May Affect Our Business, Our Results ofOperation and Our Stock Price." The forward-looking statements contained inthis news release represent judgments of the management of DC BrandsInternational as of the date of this release. DC Brands International andits managers and agents undertake no obligation to publicly update anyforward-looking statements.
CONTACT:
Keith Howard
khoward@dc-brands.com