DEERFIELD BEACH, FL -- (Marketwire) -- 09/04/09 -- Impact Fusion International Inc.(PINKSHEETS: IFUS) announced today it has developed a healthy Energy Shotdrink called Mastic Blast(TM).Mastic Blast(TM) is an all natural energy shot that tastes great, has nocaffeine or artificial stimulants, contains 18 amino acids with the highestlevel of electrolytes and provides sustained energy without raising heartrates.
Mastic Blast(TM) also contains our proprietary formula Nutri-Mastic(TM)that delivers all the natural benefits with no "crash."
"Mastic Blast(TM) is the third revenue producing category announced by theCompany designed to catapult the Company into high top end revenues andbottom line profits. The addition of this product line is consistent withthe three year business model which plans for the Company to become apowerhouse in product, profit and drive the sales projections to $78million by the end of our third fiscal year," stated Marc Walther, CEO."With our experienced team, lead by Boost Management, LLC, our newlyretained energy drink expert, our goal will be for our brand anddistribution network to be well established prior to manufacturing launch,"continued Mr. Walther.
According to articles published in The New York Times, the most popularpower drink costs 20 times as much per ounce as the most popular brandedsoft drink, comes in a tiny bottle and tastes so bad that most people holdtheir nose and down it in a single gulp. Despite the recession, energyshots are soaring in sales and are the hottest selling drink category inthe country. Current market sector sales are expected to almost double thisyear from last to about $700 million.
About Intact Nutrition Brands
Intact Nutrition with Intact Minerals is a liquid form of Ionic TraceMinerals formulated with Mastic Gum. Although the body manufactures somevitamins, it cannot manufacture a single mineral. All tissue and internalfluids contain quantities of minerals which are vital to our physical"Health and Wellness." Muscle and nerve functions are electrical and weneed the right mix of minerals to support that activity. With minerals inwidespread distribution though out the metabolic workings of the humanbody, trace minerals are integral to the functioning of one of the bodieslargest organs systems, the muscles. Without these vital nutrients, itwould be impossible for the muscles of the human or animal body tofunction. The stomach muscles rely on these minerals for the electricalimpulses that enable them to perform at their best. The pharmacology andmedicinal use of mastic is diverse. It is thought to have anti-microbialproperties and Columbus believed it was a cure for cholera. The Gum MasticGrower's Association lists over 60 uses for mastic including its use in thetreatment of duodenal ulcers, heartburn, its anti-cancer properties andextolling its aphrodisiac effects. Studies also document its use as anantioxidant, and for treatment of high cholesterol, Crohn's disease,diabetes, and hypertension. However, clinical trials to support these usesare limited. The Egyptians are known to have used Mastic resin used as apreservative and a breath sweetener. Mastic oil was mentioned byDioskourides in ancient Grecian times and by Christopher Columbus in 1493.Mastic resin is still used as a flavoring in some Greek alcoholic beverages(eg, retsina wine) and in chewing gum from Chios. Mastic Gum aids in theconversion of ammonia to the urea filtering system in the blood andpromotes the formation of Bifidius bacteria in the digestive system.
About Impact Fusion International, Inc. Impact Fusion International, Inc.is in the business of marketing products in the "Health and Wellness"sector of all international markets. It is the company's mission to invent,develop and market these proprietary products worldwide for the health andwell being of humans and animals.
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This release may include projections of future results and "forward-lookingstatements" as that term is defined in Section 27A of the Securities Act of1933 as amended (the "Securities Act"), and Section 21E of the SecuritiesExchange Act of 1934 as amended (the "Exchange Act"). All statements thatare included in this release, other than statements of historical fact, areforward-looking statements. Although management believes that theexpectations reflected in these forward-looking statements are reasonable;it can give no assurances that such expectations will prove to have beencorrect. Important factors that could cause actual results to differmaterially from the expectations disclosed in this release, including,without limitation, in conjunction with those forward-looking statementscontained in this release.
Contacts:
Impact Fusion International, Inc.
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www.impactfusionintl.com
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