"Many of the items on our list reflectbroader shifts we've been following, from growing awareness and actionaround health and wellness and the environment to warp-speed developmentsin technology," says Ann Mack, director of trendspotting at JWT. "Our list also shows how accelerating demographic, political andeconomic power shifts are manifesting in our everyday lives. And it pointsto the way industries are redefining or reinventing themselves to surviveor to fully leverage these power shifts."

This year, many of JWT's Things to Watch reflect repercussions of the GreatRecession, from "energy dieting" to "luxury goes East" to "trip bundling."The people on the list-- from pop culture, sports, politics and other sectors-- have the potential to drive or shape trends in the near future.

JWT's 100 Things to Watch in 2010, unranked and in alphabetical order (fulldescriptions of each can be found in the "2010 and beyond" section of JWTIntelligence.com):

1.   3D at Home2.   Airline Subscriptions3.   Alternative Measures of Prosperity4.   Alternative Metals in Jewelry5.   Asia's Widening Income Gap6.   Augmented Reality7.   Bacon Everywhere8.   Bio-Based Airplane Fuel9.   Boeing 787 Dreamliner10.  Bogotá11.  Brighter Colors12.  Buycotting13.  Carey Mulligan14.  Coconut Water15.  Composting16.  Contemporary Indian Art17.  Cordless Power18.  Customized Pharmaceuticals19.  Deficit Neutral20.  Donald Glover21.  Dry Shampoo22.  East Africa Wired23.  Electric Car Networks24.  Electric Cars25.  Electronic Libraries26.  Ellen on Idol27.  Energy Dieting28.  Ethical Fashion29.  European Free Speech30.  Exotic Berry Flavors31.  Fermentation32.  Fernando Torres33.  Foursquare34.  Gambling in Singapore35.  Gaming Software36.  Green Retrofits37.  Greening the Palate38.  Hand-Me-Ups39.  Handwriting40.  Harry Potter in Orlando41.  Haute Fashion on eBay42.  Hybrid Boats43.  Impact of the U.K. General Election44.  Ironic Sports45.  Japan on the Sidelines46.  Japan's First Lady47.  Jay Chou48.  Kindle Rivals49.  LED Bulbs50.  Li Ning51.  Lifestreaming52.  Lionel Messi53.  Little Boots54.  Local, Nonprofit Online Newspapers55.  Lost Series Finale56.  Luxury Goes East57.  Marina Silva58.  Mia Wasikowska59.  Michael Jackson Tribute Concert60.  Mobile Money61.  Mobile Ticketing62.  More Virtual Currencies63.  New Portrait of Hispanic America64.  "Nutrition-Washing"65.  Obesogens66.  Organic Fast Food67.  Pandemic Fatalism68.  Paying for Online Content69.  The Pirate Party70.  PlayStation 3 Motion Controller71.  Post-Lula Brazil72.  Pro Modding73.  Public Bicycles74.  Recycling Gray Water75.  Retail as Third Space76.  Return of the Water Fountain77.  Runaway Democracy78.  Silent Dance Parties79.  Ski Cross at Winter Olympics80.  Slow Beverages81.  Slow Communication82.  Spanish E-books83.  Spider-Man on Broadway84.  Spotify85.  Stephen Strasburg86.  Stevia87.  Tactile/Visual Design88.  Trip Bundling89.  TV for Tween Boys90.  TV/Web Integration91.  Urban Fruit Gleaning92.  U.S.-Cuba Ties93.  Video94.  Virtual House Calls95.  Volunteer Rewards96.  Water Footprint Tracking97.  The Waterless Washing Machine98.  The Wine-Tail99.  The Wonder Girls100. Zach Galifianakis

About JWT

JWT is the world's best-known marketing communications brand. Headquarteredin New York, JWT is a true global network, with more than 200 offices inover 90 countries employing nearly 10,000 marketing professionals.

JWT consistently ranks among the top agency networks in the world andcontinues its dominant presence in the industry by staying on the leadingedge-- from producing the first-ever TV commercial in 1939 to developingaward-winning branded content for brands such as Freixenet, Ford and HSBC.

JWT's pioneering spirit enables the agency to forge deep relationships withtheir clients including Bayer, Cadbury, Diageo, DTC, Ford, HSBC, Johnson &Johnson, Kellogg's, Kimberly-Clark, Kraft, Microsoft, Nestlé, Nokia, Rolex,Royal Caribbean, Schick, Shell, Unilever, Vodafone and many others. JWT'sparent company is WPP (NASDAQ: WPPGY).

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