BOISE, ID -- (MARKET WIRE) -- 04/10/08 -- Hot Web, Inc. (PINKSHEETS: HWBI) announced todaythat the Company is initiating an in-network advertising program that isdesigned to generate revenues for Hot Web through the sale of 3rd partyadvertising on Hot Web branded sites, most notably www.hotautoweb.com. Thisnew in-network advertising program, the first of its kind in the history ofHot Web, Inc., will be active and operational within the next 30 days.George Stevens, Chairman of Hot Web, Inc., commented, "The level of uniqueuser traffic to our flagship site has reached impressive levels in recentmonths, far outpacing web traffic for sites representing several muchlarger and well established brands in other markets. Recently, therespected rating site Quantcast (www.quantcast.com) has shown that webtraffic for HotAutoWeb in the month of March 2008 exceeded 6.7 Millionunique visitors, resulting in HotAutoWeb being ranked in the top 248websites worldwide. No doubt, that is big-time traffic." He continued,"Because of the quality of the vehicles we feature -- we have the hottestrides on the internet -- and our unparalleled reputation in the worldwidecommunity of fine auto enthusiasts, we are getting a great number of'window shoppers,' most of whom have no intent of buying a car, but enjoylooking. As such, it became plainly evident that we needed to monetize thattraffic. This in-network advertising initiative is the answer."
About Hot Web, Inc.
Hot Web, Inc. is engaged in the business of consigning "big ticket"transportation related items through its diversified presences, both onlineand offline. The Company's mission is to "change the way the world buysand/or bids online" by harnessing the power of the Internet and coupling itwith human interaction and expertise to create a safe, productive,comfortable and 'Fraud Free' way to conduct online/offline commerce. Thecompany utilizes both its internal certified regional representative basein addition to online third-party marketing tools like eBay Motors andothers to attract and market vehicle listings
The Company's current portfolio of niche-focused online businesses consistsof www.hotautoweb.com, www.hotboatweb.com, www.hotcycleweb.com,www.hotrvweb.com and www.hotplaneweb.com. The company is also currentlydeveloping other Hot Web branded online business units to complement itscurrent roster.
Safe Harbor
This press release contains statements, which may constitute"forward-looking statements" within the meaning of the Securities Act of1933 and the Securities Exchange Act of 1934, as amended by the PrivateSecurities Litigation Reform Act of 1995. Those statements includestatements regarding the intent, belief or current expectations of Hot Web,Inc., and members of its management as well as the assumptions on whichsuch statements are based. Prospective investors are cautioned that anysuch forward-looking statements are not guarantees of future performanceand involve risks and uncertainties, and that actual results may differmaterially from those contemplated by such forward-looking statements.Important factors currently known to management that could cause actualresults to differ materially from those in forward-statements includefluctuation of operating results, the ability to compete successfully andthe ability to complete before-mentioned transactions. The companyundertakes no obligation to update or revise forward-looking statements toreflect changed assumptions, the occurrence of unanticipated events orchanges to future operating results.
FOR FURTHER INFORMATION, investors are asked to visit the Company's website
at www.hotwebinc.com.
Or Contact Investor Relations:
Matthew Lovito,
Brass Bulls Corp.
1-866-342-2700
