CCE's transformational journey began in February 2007, when the company'sGlobal Leadership Agenda, strategic business priorities, vision and valueswere communicated in a visual, collaborative and consistent manner toemployees around the world using live broadcast video technology andunified communications. The results were overwhelmingly positive, and CCEsoon noted that its workforce was more aligned, collaborative and efficientthan before.

"To become the best beverage sales and customer service company, we areexamining new ways to drive innovation, collaboration, efficiency andeffectiveness throughout our organization," said Sezer. "Cisco is helpingus share strategic business objectives with employees in real time,integrating our communications and data applications into a framework thatsupports our business and IT innovations."

To better serve a consumer base that has more specific needs than ever, CCEis managing an increasingly diverse portfolio of products, making real-timelogistics and accuracy paramount. To further improve operations, CCEcontinued to evolve its business processes by deploying Voice Pick, avoice-enabled application that increases order accuracy.

Using Cisco's solution as an integrated, intelligent foundation, CCEdeployed Cisco ISRs with Voice eXtensible Markup Language (Voice XML) andmobile telephony to integrate its Cisco Unified Communications solutionswith its supply-chain management (SCM) systems. The result was Voice Pick,a real-time voice-enabled order fulfillment application that allows orderbuilders to communicate directly with various warehouse management systemsusing wireless phones and headsets. Once again, CCE's vision yieldedsignificant operational improvements, with order accuracy consistently at99.8 percent and training time to educate new employees reduced from twoweeks to two days.

A network of Cisco partners, including AT&T, BT, Datria, and World WideTechnology helped CCE acquire and roll out its integrated communicationssystems globally. For example, after CCE integrated the Datria applicationinto its SCM system, Datria integrated the Cisco Customer Voice Portalapplication with the Cisco ISR to help create the highly scalable VoicePick solution.

In addition to operational business savings, CCE is able to realizeimprovements in its corporate responsibility and sustainability efforts.By processing orders more efficiently, the company can dispatch forkliftson fewer trips, resulting in reduced fuel and by-product emissions, sowarehouses are greener. At each facility, Cisco ISRs reduce power andemissions by combining the functionality of up to seven overlay devicesinto a single integrated platform.

As CCE's focus on innovation continues to generate growth throughout thebusiness, the company is exploring a more advanced use of video in the formof Digital Media Systems, digital signage, and the incorporation of 3Gvideo on mobile handsets.

Services Integration Drives Router Popularity

First introduced in 2004, the Cisco ISR represents a major technologyinflection point for Cisco with its integration of multiple voice, video,data, mobility and application optimization services on a single routingplatform. Cisco is continuing to deliver new capabilities and announcedtoday it is opening the Cisco ISR to third-party application development,introducing the potential of many more integrated services available on theCisco ISR, one of the company's most highly adopted network platforms. Seethe press release titled "Cisco 'Empowered Branch' Delivers MoreApplications and New Business Models; Opens Routers to Customers andThird-Party Applications" for more information(http://newsroom.cisco.com/dlls/2008/prod_041008.html).

"At Cisco, we constantly focus on developing superior products that helpcompanies such as Coca-Cola Enterprises build a network platform with thecapabilities to enhance collaboration and business productivity," said IanPennell, senior vice president of Cisco's Access Routing Technology Group."Beyond the 4 million milestone, by opening the Cisco ISR to third partiesCisco is uniquely positioned to help our customers meet their businessneeds in more innovative and efficient ways than ever before. It alsoopens new business opportunities and routes to market for our partners."

Cisco ISRs are at the center of the Empowered Branch, a solution that helpscustomers institute new business models by providing real-time andconsistent collaboration experiences anywhere and everywhere across theentire enterprise. For more information please visit www.cisco.com/go/isr.

About Cisco Systems

Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transformshow people connect, communicate and collaborate. Information about Ciscocan be found at http://www.cisco.com. For ongoing news, please go tohttp://newsroom.cisco.com

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