PARIS and LAS VEGAS, NV -- (MARKET WIRE) -- 04/11/08 -- Sweden's Prisma OB Selects Thomsonfor Three New OB VansReady for the start of the Summer Olympic Games in Beijing
Paris, (France), Las Vegas (USA) - April 11, 2008 - At the NationalAssociation of Broadcasters Convention, which starts in Las Vegas on April14th, Thomson (Euronext Paris: 18453; NYSE: TMS) announces that PrismaOutside Broadcast (OB), Scandinavia's largest live production company basedin Gotenburg, Sweden, has placed an order valued at over 18 million Eurosfor two new all-digital high-definition (HD) production trucks and anupgrade to HD for an existing production van. All three OB vans are to beequipped with a full complement of Thomson Grass Valley(TM) LDK Seriescameras and other Thomson HD equipment.
The new HD OB vans will be ready in time for the start of the SummerOlympic Games in Beijing, China, in August 2008.
"We were looking for flexibility and reliability in the production tools weplan to use for the Olympics and other live sporting events, that's why wechose Thomson's Grass Valley products," said Paul Henriksen, CEO of PrismaOB. "The LDK 8000 camera series provides exceptional image quality captureand can be used in a variety of ways for our clients. This allows us to getthe most value out of the cameras and realize a fast return on ourinvestment, as eight more LDK 8000 HD cameras will be purchased for anadditional truck to be built later in 2008."
"Prisma OB is another major mobile production company in Europe to entrustits HD business to Thomson," said Patrick Montliaud, Vice president ofThomson Integration and Network Solutions, within the Systems division."The world over, outside broadcast companies has overwhelmingly chosenThomson to build their HD vans, upgrade their vans from standard-definitionto high-definition, and equip them with Thomson Grass Valley multiformat HDproduction equipment, giving them the competitive edge they need to succeedin the outside broadcast marketplace."
The order--which includes 15 LDK 400 standard-definition (SD) cameras, 56LDK 8000 HD cameras, and four 3X Super SloMo HD camera systems--begandelivery in January 2008. The new HD OB vans will also be equipped with HDdigital production switchers (Kayak(TM) 4.5)
For camera infrastructures and applications, the entire Thomson GrassValley LDK 8000 camera series is available with HD triax, HD fiber, and HDwireless solutions to provide the greatest flexibility in production.
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Certain statements in this press release, including any discussion ofmanagement expectations for future periods, constitute "forward-lookingstatements" within the meaning of the "safe harbor" of the U.S. PrivateSecurities Litigation Reform Act of 1995. Such forward-looking statementsare based on management's current expectations and beliefs and are subjectto a number of factors and uncertainties that could cause actual results todiffer materially from the future results expressed or implied by theforward-looking statements due to changes in global economic and businessconditions, "media and entertainment" markets, and regulatory factors. Moredetailed information on the potential factors that could affect thefinancial results of Thomson is contained in Thomson's filings with theU.S. Securities and Exchange Commission.
About Thomson -- World leader in digital video technologies
Thomson (Euronext Paris: 18453; NYSE: TMS) provides technology, services,and systems to help its Media, Entertainment & Communications clients -content creators, content distributors and users of its technology -realize their business goals and optimize their performance in a rapidlychanging technology environment. For more information:http://www.thomson.net.
+-------------------------+--------------------+--------------------+|Press Relations Thomson | | |+-------------------------+--------------------+--------------------+|Martine Esquirou | +33 1 41 86 58 51|martine.esquirou@tho|| | |mson.net |+-------------------------+--------------------+--------------------+|Caroline Ponsi | +33 1 41 86 61 11|caroline.ponsi@thoms|| | |on.net |+-------------------------+--------------------+--------------------+|Denise Williams (USA) | +1 (503) 526 8160 |denise.williams@thom|| | |son.net |+-------------------------+--------------------+--------------------+|Investor Relations | | ||Thomson | | |+-------------------------+--------------------+--------------------+|Laurent Sfaxi | +33 1 41 86 58 83|laurent.sfaxi@thomso|| | |n.net |+-------------------------+--------------------+--------------------+|James Johnson | +33 1 41 86 61 48|james.johnson@thomso|| | |n.net |+-------------------------+--------------------+--------------------+|Linda Lovichi | +33 1 41 86 51 00|linda.lovichi@thomso|| | |n.net |+-------------------------+--------------------+--------------------+
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