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Public Companies : IT & Computers


Provision Interactive Launches Revolutionary "Air-Touch" System With Partner Diageo

Apr 11, 2008 - 8:36:02 AM

News Source MARKET WIRE

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CHATSWORTH, CA -- (MARKET WIRE) -- 04/11/08 -- Provision Interactive Technologies, asubsidiary of Provision Holding (OTCBB: PVHO), announced today thesuccessful launch of its new interactive 3D holographic display, developedas a prototype with partner Diageo one of the world's largest spiritscompanies. The new model actually allows consumers to "touch" the floatingholographic images to get more information on the products. The prototypegenerated a great deal of attention when it premiered at the 2008 Duty FreeShow of the Americas in Fort Lauderdale, Florida.

The revolutionary product, model HL29T with "Air-Touch" technology, hasbeen selected by Diageo to be integrated into an in-store merchandiserwhich will be rolled out in duty free stores internationally. Diageo isone of the world's leading premium beverage businesses, with anunparalleled collection of brands in the spirits, wine and beer categories.

"Diageo is a company that is always looking for the next cutting edge wayto promote its legendary brands," said Curt Thornton, President and CEO ofProvision. "Provision's innovative technology will be the perfect platformto do that in a new and exciting way."

The Air-Touch interactive system integrated in the HL29T allows consumersto literally "touch" the floating 3D holographic images to get moreinformation on the products, or in some cases to manipulate the content tomake something else happen on the hologram. Consumers have not seen thistype of real-time, futuristic interactivity with a 3D hologram sincewatching the science fiction thriller "Minority Report."

The Duty Free Show of the Americas is a forum intended to bring togetherIAADFS (International Association of Airport Duty Free Stores) suppliermembers with operators of duty free stores worldwide and to facilitatebusiness dealings between these two vital segments of the duty freeindustry.

About Provision Interactive Technologies, Inc.

Provision Interactive Technologies, Inc., a subsidiary of the publiclytraded company Provision Holding, Inc. (OTCBB: PVHO), is the leadingpurveyor of intelligent interactive 3D holographic display technologies,software, and integrated solutions for both commercial andconsumer-focused applications. Provision's 3D holographic display systemsrepresent a revolutionary technology that provides the projection of fullcolor, high resolution videos into space detached from the screen, withoutany special glasses. Provision is currently the market leader in true 3Dconsumer advertising display products being implemented by innovative,consumer-focused Fortune 1000 companies. For more information, please visitProvision at www.provision.tv.

Forward-Looking Statements

Such forward-looking statements are subject to a number of risks,assumptions and uncertainties that could cause the Company's actual resultsto differ materially from those projected in such forward-lookingstatements. These risks, assumptions and uncertainties include: the abilityto complete systems within currently estimated time frames and budgets; theability to compete effectively in a rapidly evolving and price competitivemarketplace; changes in the nature of telecommunications regulation in theUnited States and other countries; changes in business strategy; thesuccessful integration of newly acquired businesses; the impact oftechnological change; and other risks referenced from time to time in theCompany's filings with the Securities and Exchange Commission.

CONTACTS:
The Lexicomm Group
http://www.lexicommgroup.com
Wendi Tush
(212) 300-2142
Email Contact
Lindsey Gardner
(212) 300-2132
Email Contact



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