REDWOOD CITY, CA -- (MARKET WIRE) -- 07/10/08 -- BigBand Networks, Inc. (NASDAQ: BBND), aleading innovator in video networking, today announced that it will chair apanel of industry experts at the Broadband World Forum Asia conference onJuly 15th, 2008 in Hong Kong. The session, titled, "Fulfilling IPTV'sPromises: Next Generation Applications and Technologies," will discuss thechallenges and solutions for delivering new revenue streams from IPTVapplications such as addressable advertising. The panelists will alsoexplore the current landscape of interactive IPTV applications, includingspecific timelines and opportunities for implementing new services.The panel includes influential members from across the services deliveryand advertising ecosystems, including:
-- Ching-Min Cheng, Director, Multimedia Department, Northern Taiwan Business Group, Chunghwa Telecommunication-- Jay Kishigami, Executive Director, Cyber Solutions Laboratory, NTT-- Thang Vu Duong, Senior Network Architect, France Telecom R&D/Orange Labs-- Kenneth Wong, Chief Technology Officer, Advertising and Interactive Service Unit, PCCW-- John Reister, Chief IPTV Architect, BigBand Networks-- Bob Lamb, Chief Technology Officer, Pilat Media-- Peter Jackson, Chief Executive Officer, AsiaSat-- Simon Davies, Chief Executive Officer, CASBAA-- James Ross, Regional Director, Granada/ITV-- Avinash Himatsinghani, Vice President, Advertising Sales and Partnerships, National Geographic
"BigBand is pleased to chair a panel with such an impressive line-up ofspeakers," said Paul Crann, BigBand's Vice President of Media ServicesPlatforms. "We look forward to insightful discussions on technology andbusiness models intended to facilitate further IPTV advances."
The Broadband World Forum Asia conference is being held at the Hong KongConvention and Exhibition Center in Hong Kong. Please visithttp://www.iec.org/events/2008/bbwf_asia/ for more information about theevent.
For information about BigBand products and services in Asia please emailasiapac@bigbandnet.com or telephone +85.2.3151.7304 (Hong Kong),86.21.6391.6125 (Shanghai) or +86.10.6512.6860 (Beijing).
About BigBand Networks
BigBand Networks, Inc. (NASDAQ: BBND) provides broadband service providerswith innovative network solutions designed to make it easier to move,manage and monetize video. These solutions are based on BigBand'svideo-networking platforms that are built to enable efficient and reliabledelivery across a wide range of services, including digital TV, highdefinition TV, advanced advertising, video-on-demand and interactive TV.BigBand Networks' customers include more than 200 service providers --including six of the ten largest service providers in the U.S. -- andleading cable and telco service providers in North America, Asia, Europeand Latin America. BigBand Networks is based in Redwood City, Calif., withoffices worldwide. For additional information about the company, pleasecall +1.650.995.5000, email info@bigbandnet.com or visitwww.bigbandnet.com.
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