REDWOOD CITY, CA -- (Marketwire) -- 11/24/08 -- BigBand Networks, Inc. (NASDAQ: BBND), aleader in digital video networking, announced today that it has addedfunctionality to its switched digital video solution in preparation fordeployments by Korean cable operators. Additionally, BigBand has completedqualification of its switched digital video (SDV) solution and SDV clientsoftware from Alticast, a provider of interactive TV middleware, with itsheadquarters in Seoul, South Korea."An ability to implement SDV in Korea represents a major milestone forBigBand Networks and paves the way for the first SDV deployments outsideNorth America," said David Heard, BigBand's chief operating officer. "Thepotential for SDV in international markets is significant, both in terms ofeconomics and the number of viewers that will benefit from the richerchoices of HDTV and long-tail content that the solution enables."
According to In-Stat, a market research firm, the worldwide marketopportunity for switched digital video market equipment, software andservices is expected to exceed US $1B in 2012. In-Stat forecasts that Asiandeployments of SDV will grow at an average rate of 85% for the next fouryears, reaching $212M by 2012.
"Switched digital video is a cost-effective way for service providers tobegin offering virtually unlimited amounts of HD and SD programming," saidGerry Kaufhold, principal analyst for In-Stat. "First proven by operatorsin North America, BigBand's SDV solution is now entering an era ofinternational deployments."
BigBand's SDV solution has been deployed, or is in the process of beingdeployed, by six of the top 10 service providers in North America, across30 systems that pass more than 17 million households. BigBand SDV isalready interoperable with five electronic programming guides and has beenor is in the process of being deployed in Cisco, Motorola and DVB-basedconditional access systems. The integration with Alticast, a leadingprovider of middleware for interactive video services, along with otherproduct developments by BigBand, prepares BigBand SDV for deployment inKorea and worldwide.
"Alticast envisions the joint effort with BigBand Networks to be astrategic and significant market opportunity," said Il Hyung Kim, executivevice president of marketing at Alticast. "As cable operators adapt tomarket demands for more diverse quality services and high definitionservices, BigBand's SDV solution presents tremendous opportunities forAlticast and BigBand on a global scale."
BigBand's SDV solution is designed to provide the capacity needed forbandwidth-intensive services such as HDTV by enhancing the efficiency ofbandwidth and network resources that cable operators use to provide digitalprogramming. While BigBand SDV represents a cost-effective way to expandprogram lineups, the technology also introduces possibilities for furthervalue enhancements, such as the capability to deliver video services thatare increasingly personalized.
Visit http://www.bigbandnet.com/index.php/sol_switch_dv.html for moreinformation on BigBand Networks' switched digital video solutions or emailus at info@bigbandnet.com
About BigBand Networks
BigBand Networks, Inc. (NASDAQ: BBND) provides broadband service providerswith innovative network solutions designed to make it easier to move,manage and monetize video. These solutions are based on BigBand's videonetworking platforms that are built to enable efficient and reliabledelivery across a wide range of services, including digital TV, highdefinition TV, advanced advertising, video-on-demand and interactive TV.BigBand Networks' customers include more than 200 service providers,including seven of the ten largest service providers in the U.S., andleading cable and telco service providers in North America, Asia, Europeand Latin America. BigBand Networks is based in Redwood City, Calif., withoffices worldwide. For additional information about the company, pleasecall +1.650.995.5000, email info@bigbandnet.com or visitwww.bigbandnet.com.
BigBand Networks' brand and product names are service marks, trademarks orregistered trademarks of BigBand Networks, Inc. in the United States andother countries. All other marks are the property of their respectiveowners.
This release contains "forward-looking statements" as defined under theU.S. Federal Securities Laws, including the Private Securities LitigationReform Act of 1995 and is subject to the safe harbors created by such laws.Forward-looking statements may relate to, but are not limited to thefunctionality, programming potential and other potential benefits to bederived by our customers from the use of the BigBand's switched digitalvideo solution, and the benefit of an integration with Alticast,forward-looking statements are based on current expectations that involve anumber of uncertainties and risks that may cause actual events or resultsto differ materially. Factors that could cause actual events or results todiffer materially include, among others, the following: rapid technologicalchange that can adversely affect the demand for BigBand's products, designflaws in BigBand's switched digital video solution, shifts in customerdemand, shifts in strategic relationships, delays in BigBand's ability todeliver or decisions to discontinue its products and services, orannouncements by competitors. These and other risks may be detailed fromtime to time in BigBand's periodic reports filed with the Securities andExchange Commission, copies of which may be obtained from www.sec.gov.BigBand Networks is under no obligation to (and expressly disclaims anysuch obligation to) update or alter its forward-looking statements whetheras a result of new information, future events or otherwise. Informationcontained in our website is not incorporated by reference in, or made partof this press release.
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