Ericsson (NASDAQ: ERIC) is bringing high-quality, interactive TV toviewers in Armenia through a deal with operator Ucom. Ericsson willdeliver its IPTV solution including GPON technology in the firstcontract of its kind.

IPTV allows viewers to experience the same type of interactivity ontheir televisions as they are used to on their PCs, with personalizedfeatures such as chat, e-voting, web TV and access to social medianetworks. The IPTV solution for Ucom will also give viewers access toa flexible, customized portal that offers a wide range of broadcastchannels, video on demand, an electronic program guide and personalvideo-recording capabilities.

The IPTV services will be delivered via the latest fiber-accesstechnology, known as Gigabit Passive Optical Network (GPON), suppliedby Ericsson. GPON allows the consumer to watch several HDTV channels,download large files from the internet and place voice callssimultaneously without service disruptions.Rollout will start in July 2009.

Hayk Yesayan, President of Ucom, says: "We are proud to be the firstoperator in Armenia to offer IPTV, and are convinced it will bepopular with our customers. We chose Ericsson's market-leadingtechnology and services, and capability to help us bring this newoffering to market quickly and efficiently."

Jan Campbell, Head of Eastern Europe and Central Asia, at Ericsson,says: "This deal reflects Ericsson's ability to deliver innovativemultimedia solutions. We are delighted to partner with Ucom and helpthem provide customers with a truly personalized, interactive andhigh-quality TV experience."

Ericsson's IPTV solution for Ucom includes IPTV middleware; acontent-distribution platform; the customized consumer portal andGPON technology. The agreement also includes systems integration ofoperational management tools and consultancy services.

Ericsson's GPON fiber-access solution, EDA 1500, provides the highestbandwidth capacity on the market and supports a wide range ofapplications and services, in particular bandwidth-demanding servicessuch as unicast and broadcast video and TV.

Ericsson is the world's leading provider of technology and servicesto telecom operators. Ericsson is the leader in 2G, 3G and 4G mobiletechnologies, and provides support for networks with over 1 billionsubscribers and has a leading position in managed services. Thecompany's portfolio comprises of mobile and fixed networkinfrastructure, telecom services, software, broadband and multimediasolutions for operators, enterprises and the media industry. The SonyEricsson and ST-Ericsson joint ventures provide consumers withfeature-rich personal mobile devices.

Ericsson is advancing its vision of "to be the prime driver in anall-communicating world" through innovation, technology, andsustainable business solutions. Working in 175 countries, more than75,000 employees generated revenue of SEK 209 billion (USD 32.2billion) in 2008. Founded in 1876 with the headquarters in Stockholm,Sweden, Ericsson is listed on OMX NASDAQ, Stockholm and NASDAQ NewYork.

www.ericsson.comwww.ericsson.mobiwww.twitter.com/ericssonpressFOR FURTHER INFORMATION, PLEASE CONTACTEricsson Media RelationsPhone: +46 8 719 69 92E-mail: press.relations@ericsson.comPressbackgrounder IPTV :http://www.ericsson.com/ericsson/press/facts_figures/doc/iptv.pdf

About Ucom

Ucom (Universal Communications) provides a wide range ofhigh-performance services for the Armenian telecommunications marketto meet the growing demand from both enterprises and consumers. Thecompany has established a broadband network covering Yerevan, thecapital of Armenia.

About Ericsson's IPTV

Ericsson offers an end-to-end IPTV solution consisting of IPTVmiddleware, video on demand, network-based PVR, IPTV head ends,content protection, IPTV infrastructure, systems integration and IPTVapplications such as games. Ericsson has signed more than 180 IPTVcontracts to date. Those include commercial contracts, trials, IPTVsystem integration projects, IPTV head-end contracts and IPTVinfrastructure contracts for access, metro transport and IP edge.Press backgrounder IPTV:www.ericsson.com/ericsson/press/facts_figures/doc/iptv.pdf

About Ericsson's GPON solution

Gigabit-capable Passive Optical Network (GPON) is currently thefastest access technology to attract market interest and plays a keyrole in delivering high bandwidth to residential end users andnetwork nodes with high capacity requirements. It is apoint-to-multipoint technology and a key enabler for delivering awide range of traditional and advanced media services. As anintegral part of its Full Service Broadband architecture, Ericsson'sGPON platform is designed to meet the needs of fixed-mobileconvergence and next-generation networks across residential andenterprise service offerings.

For more information, see Ericsson's Full Service Broadband Accesswhite paper:www.ericsson.com/technology/whitepapers/pdf/fsb-access-final.pdf

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