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Newsroom - Clients - MCYPF
The following news and investment research items reflect some of the recent business activity for selected clients of Empire Relations Group, Inc. Additional information for investment research can be found in the featured clients section. News and investment research are for informational purposes only.
Musicrypt Inc.
Nielsen BDS and Musicrypt expand strategic alliance
NEW YORK, Feb. 27 /CNW/ - Nielsen Broadcast Data Systems (Nielsen BDS), the leading supplier of performance monitoring, has expanded its strategic relationship with Musicrypt Inc., the industry's leading developer of user- friendly and secure media distribution by offering secure song downloads directly from BDSradio.com charts and station playlists.
Effective immediately, radio programmers, subscribing to Nielsen BDS, will instantaneously be able to access full songs distributed through Musicrypt's DMDS' secure digital system via BDSradio.com and be able to listen or download an entire song for on-air broadcasts by clicking on an icon directly within a format chart or station playlist.
"We began our involvement with Musicrypt well over a year ago, when we recognized their DMDS system to be the pinnacle digital distribution system. It has always been our objective to further this association. This integration is the next logical step", said Rob Sisco, President, Nielsen Music. "Offering radio programmers direct and easy access to a music library under the most secure distribution system available is a win for both the record and radio industries."
"The further expansion of our relationship with Nielsen BDS, the industry leading electronic broadcast data monitoring system, allows us to collectively offer the best integrated solution available to the industry today", said Peter Diemer, Vice President, Marketing & Sales, Musicrypt, Inc. "BDS not only has the respect of the entire industry, it also has the pre-eminent database and historical reference points for music, chart and broadcast research. In this day and age when electronic accuracy is paramount to everything we do, it's a privilege to be working with the most trusted and best source of this important information".
Musicrypt's DMDS has delivered over 3,200 songs to over 2.5 million destinations, clearly making it the dominant secure digital delivery system in North America.
Nielsen BDS captures in excess of 100 million song detections annually on more than 1,400 radio stations in over 130 markets in the U.S. and 22 Canadian markets. Record labels and music programmers rely on Nielsen Entertainment's BDS for information about radio and video airplay. Nielsen Entertainment's products such as BDS and SoundScan provide data that Billboard and Billboard's Radio Monitor magazines use to determine its airplay and sales charts. Nielsen BDS is a division of Nielsen Entertainment.
About Musicrypt:
Musicrypt's patented Digital Media Distribution System (DMDS) is the leading secure B2B digital delivery solution for the music industry. DMDS is a web-based delivery system that pioneers secure digital file distribution by incorporating biometrics, high-value encryption and watermarking. The first application of DMDS replaces the physical distribution of new musical recordings by record companies from the studio, internally, and to radio stations with more secure, more effective and less costly digital distribution of broadcast quality media via the Internet. Musicrypt is partnered in the U.S. with industry leader, Billboard Radio Monitor as well as Hit Predictor, and endorsed by Clear Channel Radio (NYSE:CCU - News) and XM Satellite Radio (NASDAQ:XMSR - News). Musicrypt trades on the TSX Venture Exchange (TSX-V) under the symbol MCT and in the U.S. under OTCBB:MCYPF. For more information on Musicrypt, please visit www.musicrypt.com
About Nielsen Entertainment
Nielsen Entertainment is comprised of the following businesses: National Research Group (NRG), EDI and EDI International, Television Services, SoundScan, Broadcast Data Systems (BDS), RingScan, Music Control, VideoScan, Market Navigator, BookScan, BookData, and Interactive Entertainment, and utilizes the full portfolio of sister companies including Nielsen Media Research (television ratings) and Nielsen Net Ratings (internet usage) to deliver a whole media point of view. Nielsen Entertainment is part of VNU (AEX:VNU), a global leader in information services for the media and entertainment industries. For more information on VNU please visit www.vnu.com.
PR Contact for Musicrypt: Axis Marketing & PR, Sarah Miller or Megan
Schwartz, Tel: (323) 653-7800, Email: smiller@axismarketingpr.com,
mschwartz@axismarketingpr.com
PR Contact for Nielsen Entertainment: Scoop Marketing, Larry Solters or Anna
Loynes, Tel: (213) 639-6167
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