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Newsroom - Clients - MCYPF
The following news and investment research items reflect some of the recent business activity for selected clients of Empire Relations Group, Inc. Additional information for investment research can be found in the featured clients section. News and investment research are for informational purposes only.
Musicrypt Inc.
Billboard and Musicrypt Collaborate on New Digital Promotional Tool
Partners to Jointly Market eNote to Artists and Record Labels in the US
TORONTO--(MARKET WIRE)--Jun 14, 2006 -- Musicrypt Inc. (TSX VENTURE:MCT.V - News) (Other OTC:MCYPF.PK - News), the leader in secure digital media distribution, and Billboard Radio Monitor, the premier radio industry publication and online destination for timely news, charts and analysis, and sister company to Billboard, today unveiled an exciting new product to be offered through their exclusive partnership. Called an "eNote," this custom electronic promotional tool combines secure digital delivery of songs with a digital advertisement that can include flash or video content, photos and album graphics and other promotional information to radio programmers and press throughout North America.
Musicrypt and Billboard have successfully test marketed eNotes with key label partners which have included high profile releases such as American Idol winner Taylor Hicks (RCA Music Group), the Goo Goo Dolls and Red Hot Chili Peppers (Warner Music Group), Neil Young (Reprise Records), Breeding Benjamin (Hollywood Records), and Corrine Bailey Rae (EMI Music).
"Billboard is very excited to launch eNote into the music industry with such a dominant leader as Musicrypt," said John Kilcullen President and Publisher, Billboard and Billboard Radio Monitor. "eNote answers the desires of big and small record labels everywhere. Delivering the whole package to include, the artist, images, videos, and marketing collateral, lay the foundation for the next generation of music delivery. We are looking forward to the success eNote will bring to our organization and to our strategic partnership with Musicrypt."
Each eNote will be delivered simultaneously to radio programmers and the media using Musicrypt's Digital Media Distribution System (DMDS), which has already delivered more than 4,000 songs from over 40 record labels to destinations that include radio stations representing more than 35 broadcast chains. The recipient of an eNote can login directly to DMDS to instantly download the song, and add it to a radio play list. Conversely, record labels and artists can track when their material was delivered and whether it was viewed, streamed and/or downloaded. Billboard and Musicrypt will also offer "life of project" campaigns, called ePros, which will include multiple eNote and text email blasts, updating recipients on the progress of a release or artist.
"With the launch of our eNote product, we are able to significantly enhance the promotional opportunity for our clients using our patented DMDS to deliver their music. We have already seen revenue from our Canadian label partners and they are very enthusiastic," said Chris Montgomery, Executive Vice President Marketing and Product Management for Musicrypt. "Our long relationship with Billboard continually strengthens as we both aim to deliver the best marketing exposure for our label partners. And when it comes to brand recognition, Billboard is the biggest."
Billboard and Musicrypt Inc. announced their partnership in December of 2004. The partnership provided Billboard with the exclusive right to market Musicrypt's DMDS to record labels and radio stations throughout the U.S. Musicrypt will also retail the eNote independently in Canada, where DMDS is the delivery system of choice for the music industry, including all major label groups such as Sony BMG Music, EMI Music, Universal Music and Warner Music.
About Billboard Radio Monitor:
Billboard Radio Monitor is the premier radio industry publication and online destination for timely news, charts and analysis. Using the integrity, depth and probing journalism of Billboard magazine, coupled with the data of Nielsen BDS, the expanded Monitor covers every major format of music radio, including 24/7 reporting on the latest regulatory developments, news/talk radio, satellite radio and the people that make it happen. Billboard Radio Monitor is a flagship property for the Billboard Information Group, which also consists of BillboardRadioMonitor.com, Billboard magazine, Billboard.biz, Billboard.com, Billboard Chart Alert, Billboard Information Network (BIN), Billboard Directories and Billboard Licensing & Events. The Group is a unit of VNU Business Media, a worldwide media company that provides specialized publications, electronically delivered data, expositions and marketing services and is owned by VNU Inc., a wholly owned subsidiary of Netherlands-based VNU, an international publishing and information company.
About Musicrypt Inc.:
Musicrypt's patented Digital Media Distribution System (DMDS) is the leading secure B2B digital delivery solution for the music industry. DMDS is a web-based delivery system that pioneers secure digital file distribution by incorporating biometrics, high-value encryption and watermarking. The first application of DMDS replaces the physical distribution of new musical recordings by record companies from the studio, internally, and to radio stations with more secure, more effective and less costly digital distribution of broadcast quality media via the Internet. Musicrypt trades on the TSX Venture Exchange (TSX-V) under the symbol MCT and in the U.S. under (Other OTC:MCYPF.PK - News). For more information on Musicrypt, please visit www.musicrypt.com.
The statements contained in this release that are not purely historical are forward-looking statements and are subject to risks and uncertainties that could cause such statements to differ materially from actual future events or results. Such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.
PR Contact for Musicrypt
Sarah Miller and Megan Schwartz
Axis Marketing & PR
Tel: (415) 764-1980, smiller@axismarketingpr.com, mschwartz@axismarketingpr.com
PR Contact for Billboard:
Lila Gerson
The Rosen Group
Tel: 212-255-8455
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