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Newsroom - Clients - MCYPF
The following news and investment research items reflect some of the recent business activity for selected clients of Empire Relations Group, Inc. Additional information for investment research can be found in the featured clients section. News and investment research are for informational purposes only.
Musicrypt Inc.
2005 Digital Music Poll Results Are In
Billboard Radio Monitor and Musicrypt Announce Results of Nationwide Music Survey
NEW YORK, NY--(MARKET WIRE)--Nov 30, 2005 -- Almost 84% percent of radio broadcasters prefer to receive music digitally, and broadcast quality is the most important issues when receiving new music. These insightful and impactful key findings come from a nationwide online survey of over 450 radio broadcasters commissioned by Billboard Radio Monitor and Musicrypt, Inc. (Vancouver:MCT.V - News) (Other OTC:MCYPF.PK - News). The 2005 Digital Music Poll reached out to Radio Broadcasters to garner their opinions and input regarding digital music distribution, music downloads, new technology requirements and the impact it has on the music industry.
The comprehensive "2005 Digital Music Poll" undertaken in September has resulted in a milestone report that takes an in-depth look at the state of digital music distribution nationwide following a year of significant restructuring and downsizing within the music industry. The online poll conducted by Billboard Radio Monitor and Musicrypt reveals that a majority of the radio industry are already using some form of digital music distribution and are continuing to adapt and request more secure, easier and quicker ways to receive music.
The results of the survey also showed that 70% of respondents chose Broadcast Quality when asked to rank "The most important benefit when receiving music to distribute." File Format and Easy Access were ranked equally important coming in second and third, followed by Time Sensitivity and Security. With security being a critical factor to record labels when delivering music, 58% of respondents also chose security as equally important to them when receiving music.
Key findings of the Digital Music Distribution poll revealed that:
A surprising 79% of responding radio programmers and broadcasters
currently receive music digitally.
Almost 84% would prefer to receive music digitally if digital music
distribution services were available to them consistently.
A full 69% of respondents receive new hit songs from record labels
before they are released, and almost 25% must wait longer to receive newly
released music from record labels on CD.
67% of respondents chose broadcast quality as the number one
requirement when receiving new releases digitally.
Of those who participated in the Survey, almost 70% said that they had
received digital files from Musicrypt's DMDS, 26% said that they had
received files from Promo Only MPE, and 4% were from other sources.
Receiving music digitally, if it is more secure, easier to access and
manage is preferred by almost 80% of respondents versus receiving CDs.
Radio programmers and broadcasters face multiple challenges when
receiving new music, 50% stated they do not receive enough promotional
information from record labels - i.e. - photos, bios, songwriter,
publisher, etc - basic metadata information.
More than half those surveyed stated quick access, receiving
promotional materials, access to catalog material and ease of use were all
equally important in receiving music digitally.
63% of respondents reported an interest to access top chart hits from
other English speaking countries, while 25% were interested in accessing
top chart hits from Spanish speaking countries.
Record labels need to adapt to advanced technologies in order to keep up with the rapid market growth for digital music distribution. Only 10% of respondents strongly agree that record labels are adapting to a new delivery model for music distribution and 59% somewhat agree, with the other 30% or respondents polled do not feel record labels are keeping up with the market needs and demands for delivering music digitally.
Digital distribution of music is rapidly becoming a fundamental business requirement and need for most radio programmers, broadcasters and record labels when receiving new music from record labels. It is widely acknowledged that digital music distribution reflects the real and on-going needs of business activity and functionality for radio stations today in order to get better quality of sound, prevent security leaks, and to ensure timely releases.
About Musicrypt:
Musicrypt's patented Digital Media Distribution System (DMDS) is the leading secure B2B digital delivery solution for the music industry. DMDS is a web-based delivery system that pioneers secure digital file distribution by incorporating biometrics, high-value encryption and watermarking. The first application of DMDS replaces the physical distribution of new musical recordings by record companies from the studio, internally, and to radio stations with more secure, more effective and less costly digital distribution of broadcast quality media via the Internet. Musicrypt trades on the TSX Venture Exchange (TSX-V) under the symbol MCT and in the U.S. under (Other OTC:MCYPF.PK - News). For more information on Musicrypt, please visit www.musicrypt.com
About Billboard:
Billboard Radio Monitor is a division of VNU Business Media Inc., the world's leading provider of media and entertainment information. With Nielsen, BDS and Soundscan, VNU measures audiences for television, motion pictures, radio, print, the Internet, and other major media; tracks CD, video, DVD and book sales, and monitors where and how advertising money is being spent. In the United States and Europe, VNU delivers news and vital information through trade publications, trade shows and websites. VNU employs 38,000 people worldwide, and is active in more than 100 countries. Approximately half of its US $5 billion in total revenues is generated in North America. For more information on Billboard, please visit http://www.billboard.com.
The statements contained in this release that are not purely historical are forward-looking statements and are subject to risks and uncertainties that could cause such statements to differ materially from actual future events or results. Such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.
PR Contact for Musicrypt:
Sarah Miller / Holly Kellogg
Axis marketing & PR
(323) 653-7800
PR Contact for Billboard Radio Monitor
Arlyn Davich / Lila Gerson
The Rosen Group
212-255-8455
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